Topic of the Week: What Does Orlando Say About Emirates’ Strategy in the US?

Airlines add new routes all the time and I don’t blink an eye, but every so often something surprising happens. Emirates has announced daily service from Dubai to Orlando in September. This is on top of the new second daily service that was announced to Seattle. (Coincidence that it’s 2 daily 777s instead of 1 daily A380 to the city where the 777 was built? No way.)

So what do you think about this move? Does Orlando make sense? Why would the airline start it during the single weakest month for tourism there? Let’s hear your thoughts.

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