Topic of the Week: Should I Retire the “Who/What the F*&@” Series Name?

On Monday, I posted the latest in my “Who/What the F*&@” series of posts. Usually, this series explores new airlines coming on the scene, but I also on occasion use it to explain random things in the industry. This week’s post on auxiliary power units was a great example.

But every time I put up a post in this series, I inevitably get one or two emails taking me to task for swearing. (Of course, I’m not technically swearing, but it’s pretty easy to figure out the intent.) Personally, I like the name of the series. I think it grabs your attention and sets a lighter tone for the post. But I’m tired of either ignoring or responding to (depending upon the tone) people who complain. So I’m going to put it to a vote. Take the poll below, and I’ll go with the one that wins. This way, if you decide you like the name, my response to those who don’t will just be to cut and paste a link to this poll.

Should I rename my "Who/What the F*&@" series of posts to something more boring?

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97 Comments on "Topic of the Week: Should I Retire the “Who/What the F*&@” Series Name?"

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Richard
Guest

I voted to change. I’m not particularly offended by the euphemism. I just think it’s a somewhat tacky title without being funny enough to justify the tackiness.

Southeasterner
Guest

I think it’s just dated. It’s one of those things your kids would be embarrassed to hear you say, not because you are swearing but because it’s something probably associated to the ‘what’s up bro’ meathead white guys hanging out on the Jersey shore.

Southeasterner
Guest

For clarification the cooler thing would be to just write WTF…although even that will probably date you as an older person trying to be hip.

Matt
Guest

You didn’t mean, ‘Who/What The Frick’? Personally, it doesn’t bother me. I say leave it alone.

Xnuiem
Member

You could always go the BSG way of it. “What the Frack”?

Bibliobear
Guest

Just delete the F and you end up with “What the [confusion].” Basically the same meaning without making the intended word obvious.

Brian
Guest

The old ‘Im offended s%#^’. Every one gets offended these days. Whatever happened to having a thick skin and if you really dont like something then dont watch/read/listen.
Keep humour alive.

DTB
Guest

I’m not particularly offended by it, but it does lack a bit of professionalism. I guess it is what image you are trying to project; the owner of a serious business or a blogger tying to be weakly clever.

James
Guest

Actually, the trend now is to say “Dafuq”. As in, “Dafuq is that?”

I’m not offended either. But as the site has evolved I’d default for a professional title, for the first and other solid reasons stated above.

David SF eastbay
Member

Wow are people so bored with their life they have to comment on the random symbols of F*&@” that if their baby or cat hit those keys would think it was cute and be posting photos of it all over the internet?

Brett you’re a grown married man with children and it’s your blog so you do what ever your wife says to do :-)

CS
Guest

I come here for the color commentary… The tag lines and MS paint/photoshopped pictures are a part of that. If you want a 100% professional no personality site, there are hundreds for options for you.

Dan
Guest

Absolutely do not change the title. It’s your series, and if you like it, you should keep it. If someone has a problem with the title, it is their choice to read or not read your blog.

Personally, I like the title and feel anyone who wants it changed because it’s inappropriate, unprofessional, or makes them feel uncomfortable needs to relax and appreciate that they don’t have any actual problems in their life to complain about.

phllax
Guest

Who/What the F*&@ is wrong with people these days! I say F*&@ them all and keep it.

Fellow Colonials have to stick together!

Darren Davis
Guest

In honor of Kerry Cooper and KP, it must live on!!

Yo
Guest

Use the real cuss words, we are grown ups.

oldiesfan6479
Guest

So where the (bleep) do you vote? All I saw were the current results.

I’d be inclined to vote not to change it, if I could just figure out where the (bleep) to do it.

DesertGhost
Guest

As far as I’m concerned, “Who/What the F*&@” is fine. But …

One way around the “controversy’ may be something like “Who/What the #*@%”. That way, the “bleeped” word could be anything from “heck” to whatever people wish to insert.

Then, there’s always the Nixon tactic, “Who/What the (expletive deleted)”.

RDimperio
Guest

No issue with me — I’d prefer something different but am not offended. Could always go with “Huh, Really?”

Kilroy
Guest
I honestly don’t mind, and it is in the spirit (tone) of your blog. That said, “What/Why the heck…” or “What/Why on earth…” or something similar might work, and would probably still convey a similar tone while sounding a little more professional. I would, however, like to see a lot more of these series, as stuff like this is some of my favorite aviation stuff to learn about. I’d love to see similar articles on landing gear, or engine maintenance and replacement, or even baggage handling, and I’m sure that some of your friends at the airlines would give you… Read more »
jdwyvr
Member

Church has no place in this website …keep it coming, btw, F$&# is in our dictionary what up with that

jrod
Member

I often use “What th…?!&@$?!” with no F so as not to offend / imply. Good for all ages / ethnicities. (Have had one complaint from ? & the Mysterians, but what th…?!$&@?!)

dcsharon
Member

I don’t see the link to vote, but if I could vote, I’d vote to change it. Yes, we all know what it stands for, and probably use the word, but as someone who has a business tied to your blog, I’d rather risk being on the tame side of language rather than offend a possible customer. Sometimes you get more with honey than vinegar :-) (just my very humble 2 cents). I’ll continue to read no matter what the title is!

hawes.daryl
Member

Why ask the reader what they think about such trivial matters and/or minutia? It’s not like they’re paying for a subscription to your FREE expert blog/newsletter as well as your experience, wisdom and expertise. This blog is your voice, your art as well as your outlet…plus it’s way of publicizing Cranky Concierge. Sure, some reader suggestions as to ideas or topics for future posts are worthwhile…however, you being concerned about what a reader thinks about the title of a series of your posts is ridiculous.

Holly
Guest

I guess my mind is just not awake yet, but I can’t figure out how to vote. So I shall vote here….no. Don’t change it. You’re not swearing. You’re being snarky. That’s what you do.

timlsurfer
Member

Where is the link to the poll????

Brownnoseinc
Member

It is your site. Complainers don’t have to read it. You should please yourself. You give great advice so say what you feel

gejmail
Member

F*&@ ’em if they can’t take a joke.

Leave it. If it seems dated it’s because no one else is doing this anymore. Which is a shame. And it sets you apart. Cheeky, spirited and memorable. It’s your brand.

I bet a lot of people bugged Richard to change the Virgin name too. F*&@ them too.

pddee
Member

Keep it. It is your column and your good work so you have earned the right to call it whatever you want. Thanks.

eduardoaguilar83
Member

Keep it.

notjustin
Guest

Fuck em.

Steven Peters
Guest

srsly?

dcline
Member

I like the tone of the series, light and feisty.
We need such independent commentary on a calcified and conservative industry.

ROBERT.A.SIMMONS
Member

I am hardly offended, but it is not profesional, and does not befit the the often good information that you impart. If I could find the link i would vote NO.

ROBERT.A.SIMMONS
Member

Sorry.. Obviously, I meant YES to change it….

Kevin
Guest

This is the internets – if someone is offended by that, they shouldn’t really have an internet connected PC to begin with. Eff ’em.

dcasafety
Member

Leave it alone. It is your blog and subscription is at the reader’s discretion.

syeo.engr
Member

I can’t find the poll either. I suspect those 8 votes are fakes, like seeding the tip jar; reminiscent of those polls Chris Elliott does (or used to do – I don’t know, I stopped following him after tiring of his cheap journalistic tricks – don’t have to worry about that with Cranky). But the comments are far more entertaining than the post – keep ’em coming :)

AJ
Guest

for fuck’s sake, ppl need to stop being offended by stuff they don’t like on the internet. We need to stop trying to “conform” to some foolishly conceived “acceptable” norms. Write what you want and title it as such. I’m guess that’s probably why you started a blog in the 1st place eh? For all those fools offended by the word “fuck”, clearly you’ve never heard of rap music have you?

Johnkape
Member

Cranky –
Keep crankin’!! Thank you for years of unique observation and opinion.

mmcdonald
Member

Gareth, I think the only people who wanted Richard to change the name were the IT guys who had to deal with all the e-mail that got snagged by spam filters because they contained the word “virgin.”

As for the WTF issue, WTF? People need to get a life. (I do prefer the initials to all the %^#*$^.)

C$
Guest
Meh. Ambivalent. My internal soundtrack plays Pharrell Williams’ “Happy” all the time, so nothing bugs me much. From a branding perspective…Cranky Flier is named CRANKY for a reason. It’s a part of your brand. Your voice. Your tone. That said, I’ve known (and adored) you for ten years now, and I’ve seen your curmudgeony self soften over time. You’re still a cranky curmudgeon, but less so than ten years ago. So, A) Why do your readers follow you? Your tone? Content? Both? Other? B) Why do you write? For you? Your readers? Other? Your authentic self, both ten years ago… Read more »
keith.zabel
Member

where do you vote? All I see are the results with no link to vote.

miss2mr
Member

Keep it. Also, some of these comments have used the F word. Better to have just said FORBIDEN -USE OF-CARNAL-KNOWLEDGE!

scotshea
Member

Hugh Jackman, on last Sunday evening’s Tony Awards, said he received a telegram from Neil Patrick Harris after Jackman and not Harris was selected to M.C. the show and the telegram said “WTF”. Jackman said he thought it was so nice of Harris to say “Wow, That’s Fantasic”. But, I digress. It doesn’t bother me. That’s the way the world speaks these days, or at least, thinks these days. Might as well get it out there in black and white.

bmv07039
Member

Keep it the way it is!!!!!! I love it. Some people have virgin ears….don’t read it then PLEASE KEEP IT THE WAY IT IS..I VOTE NO

dpboettcher
Member

As others have stated, I can’t see the embedded poll, maybe it doesn’t show on Chrome browser but my vote is to change it.

dpboettcher
Member

As research, I pasted the address into internet explorer and no poll there either.
An additional comment about trends, I seem to hear more “What the what?’ today also.

dpboettcher
Member

As research, I pasted the address into firefox and no poll there either.
also seem to get a connection error at times no matter what browser when posting.

Mike Stroud
Guest

I fucking love science :)

fwprice
Member

Welcome to the age of the Chronically Offended!
Leave the effing name as is!

Jim
Guest

I would say change it. It’s unprofessional and makes you look like a child, and damages the credibility of your blog. I would think twice about trusting information on a site with such language on it.

#%*$CarrieNation
Guest

So much fear of what’s behind a few punctuation marks is what’s childish.

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