Alliances Look to Cement Standing in Latin America with Recent Moves

It’s been a busy year south of the US border with all three alliances trying to make big land grabs in Latin America. So far, it looks like Star Alliance and oneworld are doing the best with Skyteam coming in a sad third. But these alliance loyalties are not static, and we could see more changes soon.

Let’s start with a map showing in which countries each alliance has a presence. This assumes that all announced members actually become members and it doesn’t include non-alliance partnerships. (For example, Gol may work with American but it’s not part of oneworld.)

Latin America Alliance Representation

Now let’s think about some of the major changes that altered this map in recent months. The list is enormous.

And that’s all pretty recent. Crazy stuff, right? So now we see Star Alliance having a stranglehold on Central America now that TACA and Copa will be in the same alliance. LAN rules the southwest of the continent with Avianca-TACA making strides in the northwest. And then there’s Brazil.

All eyes are on the most important market in Latin America these days. The big player in the country, TAM, is currently part of Star Alliance, but there is plenty of speculation about what will happen after its merger with LAN is completed. Will LAN come to Star? Will TAM go to oneworld? Or will the airlines both keep their respective alliances? My money is on the latter, if they can figure out a way to walk that tightrope.

Then again, Star has given itself a little cushion here. If TAM goes to oneworld, then Star will have the option of trying to help Avianca grow its Brazilian subsidiary, if it thinks it’s necessary. And LAN might want to bring TAM into oneworld to try to push off American’s growing relationship with Gol, right? This is better than a Mexican soap opera.

The one thing we can all agree on now is that Skyteam is mostly left out of this game. Sure, Aeromexico is a part of Skyteam but that’s far from where this fight is taking place. It’s a different market entirely. And Aerolineas Argentinas? Yeah, that’s one mess of an airline. As a government-owned entity, it’s not going anywhere, but it’s not exactly the alliance prize of Latin America.

Latin America is booming and there are a handful of very well run airlines down there (most prominently, LAN). This is going to be a fascinating area to watch as alliances look to cement relationships to give the best coverage in the region.

Get Posts via Email When They Go Live or in a Weekly Digest

Leave a Reply

17 Comments on "Alliances Look to Cement Standing in Latin America with Recent Moves"

avatar
Sort by:   newest | oldest | most voted
ptahcha
Guest

Copa *decided* to join Star? It’s more like dragged by CO.

David SF eastbay
Member

Mexico doesn’t seem like a big deal since there are so many flight their by the main US carriers anyway. CO/COX has a lot of flight into Mexico so that already helps Star.

It always seems like new carriers are always starting in South American so their may never be and end to whom the alliances can get as a member to fill a gap in their coverage.

Bill from DC
Guest

i agree, especially since most americans would rather connect in IAH, LAX, PHX or ATL instead of MEX anyway. at IAH in particular, CO offers multitudes of flights to secondary and even tertiary mexican destinations.

Sanjeev M
Guest
I still think there will be some issue with the Colombian government if both Avianca and Copa Colombia (AeroRepublica) are in Star. My feeling is Copa should go back to Skyteam, now that Continental has divested its holding. Although this would be a significant cost for Copa. Also this situation alone makes it worthwhile for LAN-TAM to go to oneworld. Gol will either stay independent or follow the Airfrance codeshare to Skyteam. If Avianca hadn’t merged with TACA, then TACA would have gone Star and Avianca to Skyteam. So in matter of two years Skyteam has lost everyone who they… Read more »
Nick Barnard
Member

Hrm. If Skyteam is headquartered in Europe they could have Cubana join, that’d make an interesting setup for Delta.

Craig
Guest

It wouldn’t make any difference to Delta, at least not until the embargo is lifted.

Robert E. Coli
Guest

Three alliances? Surely you are forgetting the impressive “* One Star Alliance”:

http://thrombyair.com/onestar-alliance.html

Quite big in Bolivia, I believe.

dan powers
Guest

my guess= lantam will go star….as aa is the main competitor….the big looser is skyteam…unless they could convince copa to go skyteam…and fares in central america will go sky high if both taca and copa are star…united will also gain in latin america thru its continental presence…example=iah-eze could go 767-300

Craig
Guest

Little confused by the map, shouldn’t Belize and El Salvador both be red for TACA?

JM
Guest
There are some very ugly dance partners still sitting on the sidelines in Latin America– and some not so ugly. Will we see Gol in Brazil join an alliance? They own what’s left of the Varig brand these days. They are an excellent airline and have interline agreements with some of the US carriers. Just announced charters to Orlando under the Varig brand, too. And then, there are those blank voids in your map, CF. Or how about Pluna from Uruguay? Another very good carrier, with a new CRJ fleet. Used to be a Varig property. And then, those other… Read more »
James Burke
Guest

I would expect that PLUNA would be a candidate for Star, as Jazz Air (AKA Air Canada Jazz) is a big shareholder. It wouldn’t be a big partner, as I am not sure how many markets it really brings to the table (maybe just their focus city of Punta del Este). I suppose it could be a Adria type partner…

Sanjeev M
Guest

But Jazz is independent of AC now. Sure, Pluna could join Star but it wouldn’t be because of Jazz. It’s like saying Skywest will join Skyteam cause they bought ASA from Delta.

JamesK
Guest
Unless I’m missing something, you’re missing some things (in a by no means exhaustive list): BELIZE Oneworld: AA flies MIA/DFW-BZE Skyteam: DL flies ATL-BZE Star Alliance: CO flies IAH-BZE, TA flies SAL-BZE, US flies CLT-BZE BOLIVIA Oneworld: AA flies MIA-LPB Star Alliance: TA flies LIM-LPB EL SALVADOR Skyteam: DL flies ATL-SAL Star Alliance: CO flies IAH-SAL FRENCH GUIANA Skyteam: AF flies ORY-CAY GUYANA Skyteam: DL flies JFK-GEO SURINAME Skyteam: KL flies AMS-PBM URUGUAY Oneworld: AA flies MIA-MVD, LA flies SCL-MVD Star Alliance: TA flies LIM-ASU-MVD, CM flies PTY-MVD VENEZUELA Oneworld: AA flies DFW/MIA/JFK/SJU-CCS, IB flies MAD-CCS, LA flies MIA/GYE/SCL-CCS Skyteam:… Read more »
Nomadic Matt
Guest

As a oneworld member, I feel we got screwed

trackback

[…] stories about aviation in Latin America lately that it seems like everything is going well. The LAN and TAM merger created a powerhouse, the Avianca/TACA merger is also coming together quite nicely, and then of […]

wpDiscuz