JetBlue to Make Portland Oregon a Focus City (or Is it a Glitch?)

Sometimes, it pays to have good timing. A fellow airline dork came across a very interesting message on the JetBlue website. Unless there’s some sort of technical glitch, it appears that JetBlue will be starting up a Portland (Oregon) focus city on October 9. Flights will begin that day to Long Beach, Austin, Chicago/O’Hare, and Las Vegas. Don’t believe me? Head to or just take a look at this screen shot.
JetBlue Portland Focus City
I tend to think that the IT team screwed up and put this up there too early. My guess is that we’ll see an announcement as soon as tomorrow, but really who knows? Those other flights on there have already been announced. Richmond to Orlando came out yesterday, White Plains to Tampa came out today, and so did Washington/Dulles to three new sun destinations.

So, I’d imagine we’ll see the announcement that the airline is going to bump up service in the Rose City come out very soon. This is an interesting move, and Alaska won’t be happy. Last time someone tried this, I believe I was able to fly a Delta MD-11 up to Portland from LAX. Ok, so that was more about Delta creating a Pacific gateway, but this is still not exactly a place full of successful airline moves.

One thing I’m curious about is the Long Beach flights. Where did that slot (or slots) come from? My first guess is San Jose, because there have been some low fares in there lately. Something tells me business hasn’t been so great. But maybe it will come out of the long haul world instead. Time will tell.

UPDATE 7/16 @ 814a: I’ve received word that only Portland to Long Beach will be starting. The press release will be going out soon. That means the others are connecting opportunities. Two daily flights – the first starts October 9 and the second on November 2.

PDX 730a LGB 945a (begins 10/10)
PDX 210p LGB 425 p (begins 11/2)

LGB 1110a PDX 135p (begins 11/2)
LGB 505p PDX 730p (begins 10/9)

Also, I’m told that slots will come as a result of the usual “pulldowns from Long Beach in the off-season (mostly transcons).”

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