This week’s featured link
JetBlue extends, reduces blocked seats on board – PaxEx.Aero
I have a hard time with this one. You block middle seats, it’s an easy marketing pitch for customers. I’m not convinced it matters, but it’s at least a clear proposition that allows you to get a marketing benefit. But now just saying that you’ll only sell up to 70 percent of seats is too muddled. In this piece covering the change, you can see the exact numbers that will be blocked. People can sit next to others now, even if JetBlue says they won’t, especially on the Embraer 190 which had half its seats blocked before. It sounds like JetBlue is trying to walk a tightrope here — get the marketing benefit while also selling more seats. I think this could end poorly depending upon how it gets implemented. It would have been better to just rip the bandage off.
Two for the road
United eyes return to JFK next year after a more than 5-year absence – CNBC
I’ve wondered if we’d hear about this sooner rather than later. CEO Scott Kirby has said it was a mistake to leave in the first place, and with flying down, there could be opportunities. But who will give up the slots? Or is United hoping slot waivers end and opportunities present themselves? There is more to this story.
McCarran International Airport’s C Concourse to undergo renovation – International Airport Review
I had no idea C was going to get a renovation, and it sure could use it. But this will be interesting to see Southwest putting most flights in B while it happens.