Not sure why, but some of my readers don’t seem to like my happy, kudos-filled posts like the Delta one from last week. I guess you’re looking for more CRANKY. With that in mind, I’ll be happy to oblige this morning.
I may like what Delta has been doing online lately, but I really can’t stand their billboard campaign. For months, there’s been this one billboard on Century Blvd, just east of LAX, that has taunted me. I finally snapped a shot of it last week:
Yes, I know. It looks innocent enough. But it isn’t. It’s a great example of Delta overpromising and underdelivering – exactly what an airline should NOT be doing. Let me explain.
As you can see in that picture, Delta is telling customers that flights will go by quickly because you have your own personal entertainment onboard. Yes, there is mice-type telling you that it’s not available on all flights, but nobody can see that. Even if they can see it, they aren’t reading it. All you see is a Delta plane with a cool piece of hardware in the back of it. What’s the chance you’ll get this super-duper system when you fly Delta out of LA? Not good. Take a look below to see the breakdown.
As of the September schedule, Delta will operate 680 flights per week out of LAX – that’s just above 97 per day on average. Of those 680, a whopping 79 have live tv and games as shown in that billboard. That’s just about 11 flights per day or 12% of the total. Another 3% have personal screens that just show movies in loops and 30% have overhead screens you watch with everyone else. But, if you fly from LA, you are most likely to be on the 55% of flights that have no entertainment at all. Yup, 55% of Delta flights are on regional jets.
So how do you get lucky? Well, you only get live tv and games if you fly to a Delta hub. All 39 weekly flights to JFK have it as do 13 to Atlanta, 12 to Cincinnati, 12 to Salt Lake, and 3 to Guatemala City. (Ok, that last one’s not a hub, but whatever.) And there are an additional 23 weekly flights to Atlanta that have personal screens but not live tv.
What you’ll want to do is look for aircraft type “752” for live tv or “764” and “777” for personal screens with looping movies. I’m actually not even 100% sure on the 764, but that’s what I believe to be the case. Any other flight and you’re out of luck.