Topic of the Week: Best Airline Press Release Titles

When I was working for America West, my favorite press release title had to be the one proclaiming “Mule Promoted to Head Customer Service.” I may have the wording a little off, but the point was that Anthony Mulé had been given the job and there was no accent in the subject line. Yep, good one.

So what am I bringing this up? I saw a great press release from Cathay Pacific yesterday:

Cathay Pacific Offers First Class Service from Chicago to Hong Kong Starting at Just US$10,241 – Roundtrip!

Ah yes, it’s “just” five figures. That may be a good deal, but are we really shouting that from the rooftops with an exclamation point? Apparently so.

Anyone else have any good airline releases they’ve seen over the years?

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