Topic of the Week: Best Airline Press Release Titles

When I was working for America West, my favorite press release title had to be the one proclaiming “Mule Promoted to Head Customer Service.” I may have the wording a little off, but the point was that Anthony Mulé had been given the job and there was no accent in the subject line. Yep, good one.

So what am I bringing this up? I saw a great press release from Cathay Pacific yesterday:

Cathay Pacific Offers First Class Service from Chicago to Hong Kong Starting at Just US$10,241 – Roundtrip!

Ah yes, it’s “just” five figures. That may be a good deal, but are we really shouting that from the rooftops with an exclamation point? Apparently so.

Anyone else have any good airline releases they’ve seen over the years?

12 Responses to Topic of the Week: Best Airline Press Release Titles

  1. Sorry I can’t even remember any of the headlines from todays newspaper that I just read less then an hour ago.

  2. hax says:

    When I was writing for Aviation Daily and Delta Air Lines had the slogan “Delta’s Ready When You Are” … it was an early time of merger frenzy and I reported that Delta was interested in talking to Northeast Airlines. I gave this headline to the article …


  3. Ginger says:

    I was just thinking about this myself. Midwest Express was the Cadillac of all the airlines. Now, since taken over by Frontier, they really turned the airline into junk! A piece of painted plywood seperates the first class from standard seating. Everyone was first class with Midwest Express, and was given tasty, quality meals. Attendant service was personal, and very friendly. Not anymore!!!

    • Astra says:

      Frontier Airlines didn’t “take over” Midwest. Republic airlines did. And Midwest Airlines no longer exists, so I’m not sure what “plywood” airline you’re speaking about. Especially since Frontier airlines doesn’t have first class, and never has.

  4. I always liked Spirit Airlines fare sales like this one…

    Spirit Airlines Announces “We’re No Virgin” Sale

    Miramar, Florida (August 12, 2009) – Spirit Airlines this afternoon launched its “We’re No Virgin – We’ve Been Cheap and Easy For Years” sale with fares from only $9* each way between Fort Lauderdale and Los Angeles and many other destinations.

  5. Steve says:

    That’s not an odd headline at all….considering it’s not uncommon for CX customers to pay 10k USD for full-fare J class round-trip to JFK from HKG. So an extra $500 looks like a pretty good deal for CX’s F, which is one of the best in the world.

  6. voucher says:

    I flew cathay business class once from Hong Kong to Japan in 2005. Al though great service certainly not worth 5 figures lol

  7. Not a press release as such, but Air New Zealand’s CEO did give a bit of an “up yours” to a NZ magazine via sign language on youtube

  8. I was wondering if any of you know about the airline in South Africa called Kulula ? Its so funny to watch their ads etc. Just check them out on youtube. Their show ZANEWS if also very funny. Puppets that are depicting our political arena. You must find it. It will make your day.

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