Topic of the Week: American’s New Livery

Something tells me this is going to be a long comment thread. If you haven’t seen it, here it is. American’s new livery. Maybe we can get them to do a fly-by at Crankyspotting TOMORROW at 10a at Founders Plaza at DFW.

American Airlines New Livery

Now, what do you think? Personally, I hate that the eagle has been marginalized to the point that it’s unrecognizable. And the tail, well, yeah, the tail. I think I heard it put best in this excellent quote:

Colgan had sex with CSA and Cubana on a Greyhound bus in the same weekend and got pregnant. We know Colgan is the mother but we can’t tell who the father is. Nor do we care because the baby is still ugly either way.

Maybe it will grow on me. Or maybe it won’t last very long anyway…

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134 Comments on "Topic of the Week: American’s New Livery"

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BJ
Guest

Pro: Plays on brand America.
Con: The AA logo etc is well known.

Im for the existing but it might work.

cubbiefan98
Member

i miss that eagle! I like that they get a silvery look, but the logo is just some blobs of color!

JBBAHAMAS
Guest

Tail is growing on me. It looks better on the a/c then in the CGI. The logo is meh.

Derek Pugh
Member

I may just be patriotic, but I like it. I don’t know about the new logo and how well it goes with the tail, but overall I like the livery and it looks like a bold redesign. I’d love to fly one…

BT
Guest

The tail is certainly… distinctive, which is better than being unrecognizable. I actually like the typeface quite a bit. I have no nostalgia for the eagle, but the new logo seems to be abstracted into nothingness.

Andrew
Guest

I like the tail. It’s the rest of the plane that’s awful. Looks like a bad Aeroflot copycat.

XJT DX
Guest

Maybe it’ll grow on me after another 45 years…

James Burke
Guest

I like the font, and I like the silver/grey paint. The tail is a bit much for me though. I do like the American Eagle livery a bit more. With the ‘e’ over the window it looks like a ‘c’, but on Eagle, with the titles below the window it reads a lot better…

Ben
Guest
I like it, it’s very modern. Sure the tail is very in-your face, but it makes it recognizable. Kind of like Delta’s current tails. I’m curious to see what the livery of a combined US-AA fleet would look like. Will it be more of a combination of US and New AA or US and Old AA? Or somewhere in between? Seeing that according to Horton, the only involvement US had in this was the courtesy call Parker was given Wednesday evening as a heads up. Looking forward to hopefully seeing a glimpse in person tomorrow during Crankyspotting: Terminal Edition. Sorry… Read more »
Nick Barnard
Member

I hope that it ends up with the new American livery.. I think that this can co-exist with the current US Airways and AA liveries for a while.

It might make sense to do a massive painting process, but this seems like it’d be a wonderful brand.

Ian L
Member

I don’t mind the tail (though, yes, the darned thing looks like it came straight out of Rex Kwon Do design studios). I don’t mind the font. I don’t mind the main body color. But the logo…it’s like they ran over the Eagle with a graphic designer’s SUV and that’s what they got. Sure, the eAAgle needed to be updated, but not like /that/.

Tom
Guest

At least their website got a nice new design. Simple and easy to use. Bravo!

Adrian
Guest

The logo looks little bit like peeling paint

Matt
Guest

Does anybody else see Aeroflot 2.0?

Paul
Guest

Absolutely dreadful. They had clean & sleek and that’s gone. I could live with the front but the tail just kills it.

Andrew
Guest

Yes, that’s all I see.

ChuckMO
Guest

Maybe it will look better when you see a flock of those birds clustered around the gates but for now I’ll give it an overall C+.

I’ll also say that nothing could have lived up to the fevered expectations among us av-geeks.

Red
Member

No more shiny bare metal :( I loved that about American I guess I can get use to the chrome but ehh who knows (Or am I being dumb here and it is shiny metal that with the CGI looks more chromeish

And can anyone find the American Eagle new look I cant seem to find it any where

David M
Guest

This article has a CGIed photo of a CRJ700 in the new American Eagle livery at the bottom:

http://www.usatoday.com/story/todayinthesky/2013/01/17/american-airlines-to-unveil-new-look/1841591/

CP
Guest
I like it. I like the logo — a nod to the past, but modern and suggestive of “going places” and aviation generally. I think the tail is distinctive; I particularly like that the tail scheme goes down the entire back of the plane instead of just being on the tail. I also like the new website and AAdvantage cards. There will be lots of headlines about doing this while in bankruptcy, etc., but it’s nice to see AA freshen its image. DL has invested a lot on this in the past few years and, as a result, DL’s ‘look’… Read more »
Perry
Guest

Absolutely horrible! The new logo looks like the old tails on United Airlines planes or maybe the Greyhound bus logo, the bastardized American flag on the tail is offensive, and the whole thing is an ugly mess.

Did the bankruptcy judge actually sign off on American wasting money on this??

s.allardice
Member

How on earth is the tail offensive? That’s just patriotism on steroids.

Nick Barnard
Member

I am interested on the bankruptcy judge’s consent on spending the money for this.. They seem to have thrown a huge amount at it.. Lots of CGI everything… Bit overkill if you ask me.

doug
Member

Why wouldn’t the bankruptcy judge consent to the company spending money on the brand. Is this a serious question?

wyodog
Guest

ho-hum fuselage; that tail, it’s just a messsss!

Mike
Guest

I think this will be the merged paint job. It combines the American colors and the flag style logo of US Airways.

yo
Guest

Hmmm, why do I have a sudden craving for a can of Pepsi?

Bleah…but I never liked AA’s old livery.

Best thing would be to use the throwback livery they have on a few planes, that is pretty bitchin’.

yo
Guest

Oh, and not to open any old wounds….but the tail reminds me of Family Airlines! (no thread hijacking about Family Airlines is allowed!)

haolenate
Guest

oh come on… we haven’t heard from Barry Michaels in a while. He must have gotten a job at AA. :-D

David SF eastbay
Member

And how many millions of dollars did they pay some company to come up with that look? Someone at that company is a good salesman to talk AA into it…lol

I was never a fan of the old AA bare metal, I like painted airplanes.

The American Flag should sue AA for that tail logo.

But overall it’s done it’s job, it’s getting everyone talking about AA and getting their name/photo in the news.

MeanMeosh
Guest
I don’t mind the tail – it’s an in-your-face style that’s different from the ultra conservative AA we’ve come to know. I look at it as a sign of an organization finally trying to change and move forward. The logo on the other hand. Oh, the humanity. They should have found a way to incorporate the entire eAAgle. BTW, I’m sure all of you have seen this already, but Terry Maxon had a fun take on the new tail: http://aviationblog.dallasnews.com/2013/01/a-tail-of-two-airlines.html/ And I have to agree with him, it DOES sort of look like an attempt to combine AA and US… Read more »
LT_DT
Guest

My wife and I saw the new logo on some signage at HOU this morning and we both immediately said “Greyhound.”

Bravenav
Guest

I find the tail blatantly disrespectful to the US flag (and isn’t it a ripoff of the former North American Airlines?). The logo up front looks like the peel off foil on a can of Pringles.

s.allardice
Member

Wow, US Airways must really get on your wick in that case. It’s a hat tip to the flag, not a recreation. The world isn’t ending.

Carl
Guest
I don’t mind the new logo, in fact it is sort of growing on me (from bleh to meh). It does look better on the 738 than it did CGI’d on a 773. The font is okay. I think they could have gone with something with bit more “a-ha!”. However, the tail, that tail. Sure, its new and bold, but I don’t know if I will ever “love” it. The livery itself doesn’t seem to flow well at all. It is smooth and quiet across the entirety of the aircraft, and then BAM! some loud tail hits your eyes. At… Read more »
Jake Redman
Guest

The quote in your post is hilarious. I too immediately thought of the old red/white/blue Greyhound logo and made up a comparative graphic for my facebook page. I quickly found out I wasn’t the only one. I agree that the font is cool and the updated logo is tolerable, but the tail…oh that tail…yeah, no.

nicholas.irving
Member

It looks a lot like a mix of Air France and Cuban Airlines…lol

Ryan
Guest

Looks like a barber shop’s pole–maybe they can Boeing to make it spin.

Tom
Guest

I’m just curious where they got the money for the new paint jobs since they are in bankruptcy and aren’t making any money… Do they use union painters or is it part of the new pilots contract ;) (Pilots must fly and repaint planes)

Bobber
Guest

The tail is rancid, cheap and tacky. Other than that, all cool.

Matt
Guest

I like everything except the tail…that darn, ugly tail.

Matt
Guest

Actually…the tail reminds me of the tail on BA plane. Coincidence??

Ben
Guest

Maybe not. It looks like BA’s current livery was also designed by Futurebrand.

AbFabSkyLife
Guest

Can’t help but notice the flag on the tail has 11 stripes. Chapter 11 stripes? (The flag has 13).

Shane
Guest

Is that a piano on the tail? Seriously, this looks like the work of a first year graphic design student. A lot of play and not much finesse.

Tom
Guest

Maybe since they are in bankruptcy they held a new logo contest at a Dallas Elementary School?

David SF eastbay
Member

No matter how many people say they don’t like it or at least the tail, AA spokespeople will be right out saying “Everyone loves it” and “It’s what our customers ask for”.

Those are the two standard answers for everything in the airline world isn’t it?

David SF eastbay
Member

Maybe it looks better in person

Tom
Guest
Craig
Guest

If AA is going to drape themselves in the flag, it needs to be in a dignified way, like BA. This livery makes the airplane look like a parade float. That’s fine if you’re a low fare bargain airline, not so much if you are branding yourself as a “flagship” airline for global business travel.

Ryan
Guest

Honestly I like it overall. I think the tail looks cool. I do however agree that it is nearly impossible to tell that that is still an eagle and they should have done more to keep it the same. I know Delta turned the widget at an angle on the tail, but they kept it in their logo next to the Delta Airlines words. I wish AA would have done the same and kept the classic eagle right next to American on the fuselage.

SA*AD
Guest

The whole look is absolutely horrible. There was a reason and pride behind a logo of 45 years: simple, classic and solid.

The new eagle is shrunk to almost nothing. The red and blue surrounding provide color but no life and no resemblance to wings. Then there’s the tail.

The tail looks like something from a fighter squadron about to launch from the Akagi featuring the Rising Sun emblem from the IJN!
Nice message – here come American fighters, strafing and bombing an airport near you. Just horrible.

pam.massey
Member

Pepsi Can with engines and a tail

Chicago Chris
Member

I think I’d like it more if they put on the trademark “AA” with the eagle on the tail. The whole point of a paint job is so people see your logo and associate it with the brand…good luck getting the general public to remember what airline that is.

Delta’s livery change still kept the classic delta symbol. United kept the CO globe because of its general recognition with the public, but this….yikes it could be any airline.

ceenite
Member

Yuck, the tail is a mess, and they managed to kill an eagle at the same time.
Apparently no one at US Air is available for comment….

Cyrus
Guest

I was so in love with the old livery. I realize with the new composite materials that the polished aluminum look had to be replaced but I really don’t like this new look.

broadcreek48
Member

i was initially resistent.., but the more I study the fine points, the more I see something thoughtful going on.. Lined up at the gates, which is where we really see them, all those tails will make a very impressive graphic, especially since the design extends into the fuselage. The design is a departure from the last century into the new one. While in Charlotte on my last plane change, i heard that Doug Parker bought a home in Fort Worth months ago..

broadcreek48
Member

typo in last post: “resistant”.. mea culpa.

Scott
Guest

Ok, I’ll admit the tail leaves something to be desired. But I’ll give AA the credit for the daring design. Quite a change of pace for the usually uninspiring designs most U.S. carriers employ (see DL literally changing their colors every few years)! AA’s design has a futuristic appeal to me. Beats the ho hum look for most of the others!

davidthomson_98
Member

The tail is revolting. The fuselage is barely passable.

Joe
Guest

I think rendering doesn’t give the new look justice. When I first saw it I thought it looked loud, especially with several planes blocked in. After seeing the 737 painted, I have to say its growing on me.
http://www.jetphotos.net/viewphoto.php?id=7541329

Phill
Guest

I bet that this is something that US was in on, so I doubt we’ll see that change whenever this merger is announced. In my highly advanced, nuanced opinion (not at all…) I think the new logo should go on the tail, where it even looks like it belongs.

David M
Guest

American has said that US Airways was not involved with the development of this design. Horton called Parker on Wednesday night to let him know about it, but that’s it.

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