Topic of the Week: Hawaiian Airlines Steps Up Its Hawaiian-ness

Hawaiian announced it was going to put some more Hawaiian in its service this week with what’s being called Mea Ho’okipa Service. You can read through what’s changing, but I was particularly caught by the Ho’okipa Desk, where passengers can pre-order meals and entertainment options in the departure lounge. (This is everywhere in North America except at JFK where JetBlue handles the airline.) What do you think? Will this help Hawaiian grow its business?

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