What Is the Deal with American’s Blog?

Hmm, that title sounds rather Seinfeld-y, doesn’t it? But seriously, what is the deal? Maybe I should back up. How many of you even knew that American had a blog? Take my quick poll below. (I haven’t done a poll in awhile, so I thought I’d break it out again.)

Which of the following airline blogs have you heard of?

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Now, I’m going to guess that a ton of people know about Southwest’s blog, fewer know about Delta’s, and just about nobody knows about American’s. And really, why should they?

Since the blog was first rolled out on April 11, there have been a whopping 5 posts. The last one? On April 25 – more than a month ago. Last we heard:

It’s time for us to officially join the mighty blogosphere, and that’s just what we have done. We’re going to take this “starter” blog and beef it up. And make sure our readers know that this is real folks at American blogging …and not someone’s nephew.

But while we get things rolling, we want to keep the dialogue moving. So, we’ll make some changes to spruce up the look of this space. In the meantime, keep checking in as I work to develop my voice on this blog and find others within American that can give new insight to our company.

Hmm. Since that time, nothing has changed. They certainly haven’t kept the dialogue moving. It still has the generic look and feel and nothing has changed. So, I sent a note over to Billy S, the man behind the blog, asking what was happening. The response? “Yes, we have been a little too quite. [sic]” That’s it.

I’m sure someone at AA reads Cranky. So, what’s the story? Are you guys in or are you out?

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