Virgin America Superfly Wednesdays

You guys know I can be pretty harsh on Virgin America, but I have to say, I really like their latest promotion. I received it last night not only from Virgin, but also from two other people before the original had even landed in my inbox. 08_05_16 vxpimpThat tells me it’s got some buzzworthiness to it.

What’s the deal? Wednesday night is Superfly party night. Seriously. The airline is calling it an online happy hour in the sky with two free drinks per person, and even some after hours partying once you arrive. The airline has designated four flights on each of the next five Wednesdays as follows:

VX 313 JFK-LAX leaving at 505p
VX 1839 SFO-LAX leaving at 6p
VX 1777 SFO-LAS leaving at 715p
VX 1852 LAX-SFO leaving at 355p

If you’re onboard, you’ll get free drinks, they’re encouraging use of chat rooms in their inflight entertainment system, and once you land, your boarding pass will get you in to some local hotspots.

So why do I like this? Well, Wednesdays are typically slow days, so might as well try to convince some twenty-somethings to hop on board and have a good time. It also does a good job of setting the vibe of the airline. Most importantly, the uniqueness of the promo makes it buzzworthy. It won’t generate a ton of money, but it will get publicity. It also doesn’t cost them much, and that’s important. Nice work.

And now, on an unrelated note. I received a lot of feedback that you liked Benet’s guest post while I was gone. She’s told me that she’ll have her latest version of “Strange but True Airport News” up on Towers and Tarmacs this afternoon. So head on over if you’re interested.

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