Browsing Posts in Meals

American Airlines’ In-flight Internet Raises Porn Questions
Now that American has started to test in-flight internet, some are getting angry that the airline isn’t restricting which websites people can see.

US Airways is Happy That Nobody is Buying Drinks
It hasn’t been very long since US Airways started charging for drinks, but the airline is already crowing about the benefits they’ve seen so far.

United Gets Smart By Allowing Economy Plus Upgrades Anytime
United is making it easier for anyone to upgrade to Economy Plus at any time before they fly. It’s a smart move that’s good for everyone involved.

Southwest’s Stance on Fees Could be Problematic
Southwest has been very clear that they will not charge fees. Are they backing themselves into a corner with this aggressive marketing?

Financial Crisis Likely to Contribute to Premium Cabin Weakness
Massive bank failures will hurt many areas of the economy and the airlines are not exempt. There will be fewer premium travelers flying the skies.

The rumors starting creeping out over the weekend, but the news officially broke yesterday. United has decided not to begin charging for meals in coach on transatlantic flights from Washington as previously announced. Of course, the question now is . . . why? United wants you to think it was all in the name of customer feedback, but after speaking with Lufthansa, I tend to think that it was partner pressure.

Officially, United is saying that it was in response to customer demands. An employee communication put it this way:

After hearing from many of our customers and flight attendants that our corporate and elite customers value our hot meal service in United Economy on trans-Atlantic flights, we have decided not to move forward with the test we announced last month of offering customers Buy on Board meal options for those flights.

And to its customers, United’s Graham Atkinson is sending a letter with more of the same. See Upgrade:Travel Better for the full text of that one.

But did this really all come as a result of the customer feedback received over the last couple of weeks? That would be very customer-focused and completely surprising. Did they actually see a change in booking patterns so strong that they backed away? That would surprise me as well. So what else could have happened?

I sent a note over to Martin Riecken, spokesperson for Lufthansa asking if they had any comment. Here is his response:

As you probably know, Lufthansa has a clear commitment to a high level of service in all classes. Complimentary meals and a full array of free drinks in all classes is a main pillar of our service concept. That said, of course we have remained in constant dialogue with United on important decisions like this which would also affect Lufthansa codeshare passengers.

Of course, he didn’t say they had anything to do with this reversal, but he did say that they are in constant contact about issues like these. Remember, Lufthansa and United have a revenue sharing agreement that makes them very tight partners on North Atlantic flying. Anything United does has the distinct possibility of significantly impacting Lufthansa’s revenue. Something tells me that charging for meals crossed the line here.

Is it really possible that United didn’t bother to discuss this with Lufthansa beforehand? If so, I’d think some heads might roll over this. They’re trying to spin this change in a positive light, but it really points to a management team that pulled the trigger on something major before properly vetting it. (No McCain/Palin jokes please.)

Don’t get me wrong, I’m glad they’ve reversed course. I just wish they hadn’t gotten themselves into this mess in the first place.

United Slow to Address Public Concern Over Paid Meals on International Flights
United made waves by announcing charges for meals on some international flights last week. Unfortunately, their PR efforts weren’t up to the task.

American Offers Wi-fi as a Differentiator
Last week, American enabled wireless internet access on its 767-200s. United better take note or they stand to lose significant share.

Allegiant’s Unique Reverse Enplanement Costs
In an interesting twist, Allegiant is loaning money to Phoenix-Mesa Gateway airport for expansion purposes. This is a very smart move.

Labor Day Means Fall Flight Cuts are Coming
With Labor Day approaching, that means fall schedules go into effect. This year the cuts are very deep, and airlines need to pay close attention.

US Airways’ Scott Kirby Joins the Board of LodgeNet
US Airways President Scott Kirby is now on the LodgeNet board of directors. Could this mean a new inflight entertainment system is in the works?

United really is a sad, confused airline, isn’t it? For an airline that just two days ago stated that it had put together several “initiatives . . . to improve the guest experience,” yesterday’s announcement seems completely out of place. 06_09_12 jackassBut knowing United’s history of schizophrenia, I suppose this shouldn’t surprise us at all. This airline is a mess, and this latest move is certainly worthy of a Cranky Jackass award.

So what did they do? Well remember that post I wrote about United surveying people about their willingness to pay for meals internationally? It’s coming to fruition. But that’s just the tip of the iceberg. Instead of explaining it all here, I’ll just quote an internal memo with the cringe-worthy title of “Catering Changes Provide Value and Options.” Ugh.

Effective Sept. 2

North America United Economy® (UE) -All Markets

  • Expanding a la carte snacks for purchase to flights between 760 -1149 miles (approximately 2-3 hours in duration) as a result of successful testing in select markets. Along with the expansion, we’re removing complimentary biscoff and pretzels as data from those tests confirmed that the a
    la carte offering appeals to our customers and they are willing to pay for snacks of higher value.
  • Continuing test of a fresh Buy on Board offering along with the current snack box on flights between 1440 – 2099 miles (approximately 3.5 – 5 hours in duration). Testing limited to ORD-LAX-ORD and DEN-IAD-DEN.

That’s right. No more snacks onboard medium-range flights. But believe me, this is nothing compared the rest of the things here. In fact, this one didn’t even make me blink.

Effective Oct. 1

Increasing Buy on Board Prices

  • Shelf-stable items increase from $5 to $6.
  • Fresh items increase from $7 to $9.

That’s one way to raise cash. Just raise your prices. These aren’t exactly competitive (Delta will still give you a turkey sandwich for $7), but nobody is going to compare meal prices when they choose their airline. They really are trying to ease us into the worst stuff, aren’t they? Let’s move on.

Offering Two-Class Service on North America Three-Class Airplanes

  • United First® service remains the same.
  • A combined BOB service will be offered in United Business® (UB) and United Economy® (UE).
  • Customers in UB will receive complimentary beverages and BOB offering.
  • Staffing will be adjusted to FAA minimums.

Ok, this is insane. On some flights between hubs, United offers service on its internationally-configured aircraft. That means that instead of the usual mediocre domestic first class seat, you get a nice international product in first and business. Now, they’re giving up on business class on those aircraft by making the seat the only differentiator between coach and business. Oh and you’ll get the food and drink for free in business, but it’s the same stuff you can buy in the back of the bus. Staffing will be reduced to FAA minimums meaning that you’ll have about the same level of service as you get in coach (down 1 or 2 flight attendants on each flight).

I understand that this will save the airline a minuscule $2 million a year. That is a drop in the bucket in terms of the bottom line, but it’ll certainly anger people who end up in that “premium” cabin on domestic flights. If they really wanted to simplify things, they should sell the business seats as coach and upgrade their best fliers. It could be sort of an Economy Plus Plus. At least then they’d be underpromising and overdelivering, but no. They’re being greedy here and it’s going to backfire.

Buy on Board Offered Out of IAD to Europe (except KWI)

  • Replacing complimentary meals in UE with BOB fresh and snack box offerings.

Had I seen this one from US Airways, I wouldn’t have even blinked. It’s consistent with what they’re trying to be. I know that United sent out surveys asking about people’s thoughts on this, but I guarantee you that they’ve tossed out the undoubtedly negative results of that survey and decided to go with this anyway. It’s just incredible to me. And yes, I’ve confirmed with United spokesperson Robin Urbanski that elites are not exempt. They will have to buy meals just like everyone else if they’re in coach.

Eliminate Second Service in p.s. Market

  • Removing the pre-arrival snack service and replacing with a beverage service in response to flight attendant and customer feedback.

Now when you fly p.s. between LA or San Francisco and New York/JFK in business and first, you’ll get your first meal but you won’t get a second service. (Meals in the small Economy Plus section were eliminated awhile ago.) I’d like to see the customer feedback that says that people don’t want a snack; they’d rather just have a beverage. Please. Don’t try and hide behind that one as your rationale.

United Public Service Announcement

So there you have it. The death by a thousand cuts strategy continues. Like I said, if I saw this from US Airways, I wouldn’t blink. (They’ll probably match.) But this is United. This is the airline that just released those ridiculous animated commercials that tried to set the mood for a premium, luxurious experience when you fly. That is NOT the airline that is actually being presented to the flying public. This is an airline that appears to have early stage dementia and can’t quite remember what it’s supposed to be doing half the time. Somewhere an Indian is crying. (He’ll probably tell you through his thick Indian accent that his name is Bob Smith and he works in a United reservations center, but that’s not important right now.)

If you want to make it clear to United that you want a better, more consistent experience that actually lives up to (or, *gasp* exceeds) your expectations, you need to switch your spending and actually fly on an airline (like the soon-to-be Star Alliance member Continental) that can deliver. So far, United has proven that it can’t do it, over and over again. Just remember, words won’t change a thing here. Shifting your business elsewhere will.

Oh me, oh my. Looks like United has been investigating following US Airways into the abyss of ancillary revenue and actually trying to surpass them. They’re floating a survey asking how people feel about paying for drinks in coach as well as food in coach on international flights. This may surprise you, but I don’t think this is necessarily a bad thing in theory.

Here’s a nice summary picture of what they’re proposing for food sales. I should note that according to this FlyerTalk thread, they’re throwing up different prices for each product on different surveys to test price sensitivity.

United food charges

So, $24 for a freakin’ salad? No way. But that could just be one of their higher test price points. How about $39 for a “restaurant-style” meal? Ok, this is potentially interesting. I’m used to getting a crappy dish of mystery meat for free when flying internationally (they’re now proposing you could pay for that as well), but what if I could get a decent meal as long as I’m willing to pay for it? I like the idea, but there’s one problem.

If I were in a decent restaurant, $39 for a complete meal wouldn’t be outrageous at all, but I guarantee you it won’t taste that good onboard an airplane. Even more importantly, how are they going to prepare all this? You think that with all those flight attendant staffing cutbacks, United is going to be able to serve a restaurant-style meal? No way. You may order a restaurant-style meal, but you’ll end up with a reheated piece of meat that probably doesn’t end up as it should because the flight attendants don’t have the time and it’s not easy to make food taste good up there.

The biggest problem here is that if people are going to pay that much money for food, it creates an expectation, one that’s going to be hard for United to meet. Currently it doesn’t matter if it’s good or bad because it’s included for free. I tend to think United will have a very tough time keeping people happy with these unless they can consistently deliver quality. I just don’t have faith that they can execute this well, and that’s going to sink this plan.

Oh, and by the way, while they are looking to charge for sodas, etc, they did make sure to carve out that filtered water would still be free. I wonder if by “filtered” they mean it’s had a chance to make its way through Emirates’ onboard showers?

Remember, this is just a survey right now, but it’s safe to assume that this is being seriously considered right now.


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