Browsing Posts in Virgin America

San Francisco opens (or shall I say, reopens) Terminal 2 with Virgin America and American as residents today. I was able to get a sneak peak last Monday and I have to say, I’m impressed. They really did this right in terms of design and, most importantly, in terms of cost.

SFO Airport Layout

This terminal was first opened in 1954 and was the main terminal for much of its life. In the 1980s, SFO made this the international terminal and it stayed that way until the new international terminal opened in 2000. The terminal sat there unused for the last decade until a renovation plan came along that culminates with today’s opening.

As you can imagine, a lot of work had to be done to get this terminal into shape to serve customers today. Since it is now primarily a domestic terminal, more gates were added to reflect smaller aircraft being used. There are now 14 gates split evenly between Virgin America and American. American is moving over from Terminal 3. Its old concourse will shut down and be renovated so that it can become a terminal for Star Alliance members next year. Virgin America is currently in the international terminal and that will just leave more space for future international flight growth.

For Virgin America, this was important because it has a ton of airplanes coming online and no place to put them in the international terminal. Now it will go from roughly 3 gates (lots of sharing in the international terminal, so it’s a rough estimate) to a whopping 7 gates on the south side of the terminal. American, however is going in the opposite direction. It is shrinking from 9 gates today down to 7 to start. The plan is to eventually only use 6 gates and there will be one common use gate.

Virgin America Ticket Counter 2

When you enter the terminal, the center is dominated by the stairs down from the AirTrain station. On the right is Virgin America’s counter and on the left is American’s. The counters have a nice look to them with wood paneling and good lighting. Both counters angle in toward the security area. One interesting thing to note is that the only retail outside security is a Starbucks. Not even a newsstand is out there, so if you’re meeting someone in the terminal, you won’t find much to keep you busy.

The security area is huge, as you’d expect. They were very smart to build it on a floating floor, so that as TSA requirements for cabling and power change (they always do), the changes can be made easily without having to drill all over the floor.

Recomposure Area

After security, you get into the recompose area where there are comfortable seating benches in an open space to get your things together. This is unlike the usual TSA benches in that they’re a) padded and b) outside the security area. Those insane jellyfish-looking things which you barely see at upper left are art, and they will actually move around in the breeze.

Admirals Club Entry 2

On the left of the recompose area is the Admiral’s Club which has double the space of the existing one and some trees. Yep, those fake trees in the middle add an interesting flair. This also has two shower rooms, something that will be huge for inbound Asian passengers connecting to American since there is no arrivals lounge for their use in the international terminal.

Entry from Security

Back in the terminal, after the recompose area, you walk into the narrow neck of the terminal which is lined with shops. (There’s a better view of the jellyfish-looking art here.) They’ve gone with local businesses, plenty of organic food, a wine bar, etc. In other words, it’s exactly what you’d expect in San Francisco. Interestingly, there are no gates here. The airplanes that park along the neck can be accessed via long jet bridges from the main gate area.

Central Terminal Area

The neck opens up into a pentagon-ish shaped gate area. The large central space will have tables and chairs giving a similar airy, outdoor feel as you find JetBlue’s Terminal 5 at JFK. They really opened this thing up to bring in a ton of light.

Water Station

My favorite feature is the refill stations on either side of the main area. There is clean drinking water fountains that are meant for you to refill your containers that you couldn’t bring through security with liquid. It’s a great touch that’s also very fitting for the eco-friendly Bay Area.

Work Area

The gate areas ring the pentagon with some shops in the middle. The seating is actually very comfortable (though the armrests prevent finding a good bed in case of a REALLY long delay). There are power outlets all over the place, including at some desk work stations that are scattered throughout the terminal. This has a very “Virgin America” feel to it, and I imagine American simply gets to benefit from it. (They came into the project later – apparently Southwest was originally supposed to go in here, but that never happened.)

Virgin America Gate Screen

The gate podiums have a very open feel to fit with the terminal, but let’s talk about the most important feature: location. This terminal sits very close to the runway 1L and has a perfect view out toward the Bay. There is probably no better place to watch airplanes than here, as long as you don’t mind looking through glass.

American Baggage Claim

Baggage claim is just a sea of carousels, undoubtedly hampered by the original building structure. It looks perfectly functional, however.

In the end, this project cost $383 million for 14 gates. That will increase cost per enplanement at the airport by $0.66 per passenger, or about 5 percent. Considering what the airport got out of this, I give them full credit for keeping costs in check. Will these gates be necessary? If Virgin America continues to operate and grow as it plans, then yes. I suppose we’ll know for sure in a few years if they were necessary or not. But for now, travelers on Virgin America and American can just enjoy what appears to be one of the most friendly and functional terminals around.

[See more photos from my tour of SFO Terminal 2, including one of the piece of art so big that they just let it stay where it was and built around it.]

Virgin America has been talking about serving Chicago even before its first airplane took to the skies. Now, 37 years later, it is finally rolling into O’Hare. This should be a good route for the airline, but why is it just starting it now? There are a lot of reasons, but ultimately, it can thank Delta.

O'Hare Concourse L

Virgin America hasn’t been shy about telling people that it’s wanted to go to Chicago for a long time but it had plenty of problems. First of all, it didn’t want to go to Midway and only wanted O’Hare. Even after going into Ft Lauderdale as an alternate for Miami, the airline still had no interest in Midway.

But when it tried to go to O’Hare, it said it couldn’t find gates. That’s not entirely true. It could have operated out of the international terminal, but it didn’t want to pay the higher costs and it didn’t want to have to use buses to get to airplanes. (Apparently all the gates in that terminal would have been full during some desired departure times.) It also could have gotten itself gates from legacy airlines at the airport, but I’m sure it just didn’t want to pay the price of admission. So it waited . . . and waited.

What’s changed? Concourse L, that’s what. O’Hare has a problem in that it controls very few of the gates at its own airport. The rest are on long term leases to airlines. So when a new airline wants to come into the airport, O’Hare can’t really get very involved in that process other than to facilitate discussions. Then an opportunity came up with Concourse L.

Delta controlled the 11-gate concourse L in Terminal 3 at O’Hare. When it merged with Northwest, it opted to move into Terminal 2 and take over the old Northwest gates instead. That left Terminal 3 with plenty of room. Six of those gates are actually leased out to American already. (American controls the rest of Terminal 3.) But those other five gates were in limbo as Delta worked on a deal.

Just last week, Delta agreed to turn over Concourse L to O’Hare. American will still use those six gates, but now the airport controls the other five. That opened the door for Virgin America to come in for a lot less than it would have had to pay otherwise. It also leaves the door open for others to come in as well, if they cared. It doesn’t have to stop there. That particular concourse has a little room to add on a couple of gates if they get creative enough, so there could be a nice operation there for anyone who wants the gates.

Now Virgin America will start service May 25 with two daily flights to LA and 3 to SFO. As you can imagine, this is not enough to take a big bite out of American and United but it can still do well. It’s the same problem the airline had when it went into Dallas. It brought a knife to a gun fight. Let’s look at this visually:

Daily Flights to O'Hare From LAX and SFO

If Virgin America wants to be a real competitor, it needs to fill out its schedule more. For example, if you want to come to LA, you can leave O’Hare at 845a or you have to wait until 715p. It’s hard to really take a chunk of the market with a schedule like that. But that doesn’t mean Virgin America can’t do well here. Like Dallas, this is a market that should work for the airline if it’s going to be able to survive at all. It’ll be awhile before we see any meaningful data on these routes, but this is one of those markets that I’ll want to watch closely.

In the meantime, enjoy those low fares. Virgin America has decided to jump in with a $99 fare each way.

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When you read the subject line, you probably thought I was talking about the problem of airlines not bothering to put power outlets onboard in this age of electronic dependence. That is a huge problem, but Virgin America Outlet AdTweakedit’s not the one I’m talking about today. Apparently, some laptops are causing onboard power supplies to stop working on those airlines that do offer power outlets, and that is not making people happy. Here’s what’s going on.

This was brought to my attention when James Fallows wrote about Jay Rosen (of PressThink and NYU) and his power saga. Apparently, Jay was on his way back from Vegas to JFK when his power outlet failed to work and he wasn’t happy. After all, he had chosen Virgin America because of the fact that it has wifi and power outlets at every seat (well, actually 2 for every 3 seats). And now it wasn’t working.

You can follow the Twitter conversation he had with Virgin America if you’d like but I think the airline handled it as well as it could. Great engagement with the customer, even though there was not going to be any pleasing this guy short of parachuting someone into the airplane to fix his problem.

But this story got me interested beyond just Jay’s experience. Is there a power outlet problem? Can it not handle the load of every outlet being used at the same time? While having power onboard is a great amenity, it’s not if it doesn’t work. As Jay said (unfairly, in my opinion), Virgin America is lying about having power available. Is that true? I went to Virgin America spokesperson Abby Lunardini to find out more.

According to Abby, there is a problem out there but it’s one that can usually be fixed relatively quickly. Jay’s problem was more of an anomaly. First, Abby confirms that there is absolutely enough power onboard to handle 100 laptops at a time:

We do have “enough power” to supply power to all outlets onboard (there are two outlets at every three person row) – and that is what the outlets were designed for and are certified for with the FAA. To get that particular certification you in fact have to test over 100 laptops onboard at once. Each pair of outlets at every row of three can support a total of 225 watts per this certification. When one outlet is drawing 150 watts, then the second one is limited to a maximum draw of 75 watts.

So what happened in this case where Jay’s power was out for over an hour?

The issue we believe Jay unfortunately encountered relates to surge protection and can affect some laptop users (as laptops have evolved significantly since our 2007 launch – the newer laptops and certain types of AC charger/adaptor in particular have been more closely linked to this occurrence). Unfortunately some computer power supplies may present a request for power with a momentary amperage spike that is interpreted by the in-seat power system as a surge. That said, in these limited instances, 80% of the time – plugging and unplugging the device will rectify the temporary surge protection, but occasionally, and in this case, it does not address the issue. As mentioned, our engineering team are working now on how to address this issue for some users and are also evaluating new in-seat power supply surge protection to help eliminate this problem on our new aircraft. Most people do not have an issue with the power – and it is in fact one of our most complimented features.

That’s probably far more than you ever cared to know about this, but in short, newer laptops do something funny that trips the surge protector and shuts off power. It can usually be fixed by unplugging and then replugging the laptop but that didn’t work in this case. And Virgin America is working on finding a solution to fix this.

I guess that’s the hazard of being a first mover. Not many airlines are putting power outlets in every class of service, so the first ones to do it are bound to run into some hiccups. Now they just need to get it fixed. But until it’s fixed, Virgin America seems to be handling the situation as well as it could be.

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