Browsing Posts in Southwest

Short Haul Air Travelers Aren’t Buying Premium Tickets, May Be a Permanent ChangeBNET
Premium air traffic numbers are looking a bit better on long haul, but short haul travel is still feeling the pain.

Southwest Rings in the New Year with an Aggressive Denver PushBNET
Southwest isn’t giving up on Denver – in fact, it’s kicking up its efforts there. People in Colorado are lucky.

a new year brings new air travel security rulesAntiBride.com
My first post for AntiBride in the new year talks about the newest security rules.

Allegiant’s Unique Aircraft Order Highlights A Different ModelBNET
Allegiant just ordered 18 new planes, 5 simply for parts, and they probably paid less for all these planes than you would for a single new 737-800. Oh yeah.

US Airways Nearly Achieves Unit Revenue Growth in DecemberBNET
Positive revenue growth? Not quite, but we’re almost there. It’s nice to see.

Getting “Cranky” Over the Parasite Blogger MythStarkman & Associates Blog
Eric Starkman has a very nice piece on the legitimacy of blogging vs traditional media, and Cranky features prominently.

Don’t Fly Cranky, Fly WITH Cranky Concierge!AirlineReporter.com
I spoke with David Parker Brown about Cranky Concierge and he likes what he sees.

Airline Financials Should Get a Boost From Stellar Operational PerformanceBNET
November was just a great month for airline operations, and that’s bound to result in a nice cost savings.

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US and Japan Open Skies Good and Bad for US AirlinesBNET
Now that the US and Japan have signed an Open Skies treaty, is it good for bad for US airlines? Well, there is some good and some bad depending upon the airline here.

American Airlines and the OJ Incident PR FailBNET
First there was Mr X, and now we have the OJ incident. American once again is missing an opportunity.

how cranky concierge can help you get to your wedding on timeBNET
Antibride liked my Cranky Concierge story, so I repurposed it for them this week.

Recent US Airways Route Restructuring Opens Opportunities for New FlyingBNET
Looks like all the canceled European flying is opening up new opportunities here. US Airways will start Philly to Anchorage next summer.

Port Columbus Airports Turn to Profit Sharing to Woo AirlinesBNET
Will profit sharing get airlines to add more flights? We’re about to find out.

Southwest Loses Its Social Media Guru, All Eyes on the Transition -BNET
Paula Berg has left Southwest, and now the airline faces a social media transition. This is something that many companies will be watching closely.

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After American walked away from its St Louis hub, Southwest came in with additional flights. Now, the onslaught continues. Looks like Southwest is making its move on the Gateway City.

Southwest’s May schedule is now out (PDF) and there are some interesting moves. I’ll start with St Louis. The following flights are being added.

  • St Louis to Los Angeles starts with 2 daily flights
  • St Louis to Nashville starts with 2 daily flights
  • St Louis to New Orleans starts with 1 daily flight
  • St Louis to Raleigh/Durham starts with 1 daily flight
  • St Louis to San Diego starts with 1 daily flight
  • St Louis to Seattle starts with 1 daily flight
  • St Louis to Houston goes from 3 to 4 daily
  • St Louis to Minneapolis goes from 2 to 3 daily

The LAX and Seattle flights are interesting because those are both still flown by American. I believe Southwest Southwest Grows St Louis Againactually used to fly the LAX route before, but now it’s apparently the right time to come back in. While I doubt they’ll push American off the LA route just yet, I bet we see American walk away from Seattle one of these days. Speaking of LAX routes that Southwest is re-entering . . .

Long haul is making a comeback. Southwest is bringing back the Baltimore to LAX nonstop flight that it cut awhile back. The single daily flight, along with a Baltimore to Seattle run, will mark one of the first times we’ve seen Southwest go back into coast to coast flying after severely cutting back in recent years. Baltimore is also seeing an additional daily flight to Albuquerque, Buffalo, Denver, Vegas, Manchester, Norfolk, Phoenix, and Raleigh/Durham. Only the Florida markets of West Palm and Ft Myers lose a flight – going into the slower summer season that makes sense.

By the way, those LA and Seattle flights? Those are currently flown by AirTran. Looks like Southwest is making a little run at them to reassert their position in Baltimore.

Southwest also put out its Panama City schedule. They’ll run twice daily to Baltimore, Houston, Nashville, and Orlando. Looks like they’re spreading the wealth around so they can maximize connectivity. Seems like a smart way to go into that airport. I’m sure Nashville is happy to see service to a new airport from the get go. They seem to have been neglected down there for awhile.

Overall, the moves look good. We should thank Southwest for continuing to be very transparent with these changes.

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Enjoy foreign service on N. American flightsUSA Today
I talk to USA Today’s Ben Mutzabaugh about some of the “fifth freedom” flights operating in the US, including my personal favorite – Air New Zealand from LAX to London.

Airlines Fill Seats with Ease in November, Southwest Leaps AheadBNET
Southwest boosted its loads by 13.3 points in November. Yeehaw, that’s a lot.

Airlines Charging More for That Sought-After Seat The New York Times
I voice the somewhat unpopular sentiment that charging for better seats on the plane is a good thing.

United Airlines Fights Mesa Air Group Over Airplanes (Part I)BNET
United is suing Mesa over the introduction of 10 regional jets into service. This is the story of how they got to this point.

United Splits Its Widebody Fleet Order Between Boeing and AirbusBNET
Why did United split its fleet order? Blame the manufacturers.

United Airlines Sues Mesa Air Group Over Airplanes (Part II)BNET
And now, part 2 of our saga. In short, it seems to me that United wants out and Mesa made a mistake.

Radio Interview on the Noon Business HourWBBM 780 Chicago
I spoke with WBBM on Boeing’s prospects after the United order. My segment begins at the 25 minute mark and goes for about 3 minutes.

Japan and the US Near Aviation Open Skies Agreement, American and Delta SalivateBNET
The Japanese market is one of the most fascinating to watch right now. Here’s a breakdown of what’s happening.

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Everyone remember Lumexis? They’re the guys that showed me their new very light and kind of awesome inflight entertainment system that US Airways tested awhile back. Earlier this week, Lumexis announced that they had signed up their first customer, and I’ve been trying to figure out who it is ever since. Let’s see if you guys have any ideas. Here’s what we know.

  • That announcement said that they had “been awarded a large order for its FTTS™ (Fiber To The Screen™) Audio-Video-On-Demand, In-Flight Entertainment Systems for installation on the new customer’s fleet of 737-family aircraft.”
  • This new customer will have entertainment but will also use the system to “support in-seat purchases by travelers of an array of products and services.”

With this information, Runway Girl started a conversation trying to figure out who it might be. I’ve uncovered an additional piece of info that dramatically narrows the field.

Who is the New Lumexis Partner?

I asked Lumexis for further detail, and while they wouldn’t tell me much, they did say that “it is a full fleet installation.” Aha! So it can’t be an airline with just a large 737 fleet. It has to be an airline with a large fleet made up only of 737s. There are four possible suspects that come to mind.

  • Southwest
  • Alaska
  • Ryanair
  • Gol

Of these three, I would say Southwest is least likely. They don’t offer an “array” of products and services to sell onboard, so that seems suspect unless it’s part of a massive change for them. Gol is possible, I suppose, but I don’t have a feeling either way. Alaska and Ryanair, however, both would have good reason.

We know that Alaska likes to offer a good product onboard, and they aren’t shy about charging fees for things. We also know that they’ve been fighting Virgin America really hard, and this would help them get toward product parity. They also have a growing long haul network and a significant Hawai’i presence that can’t use live television because it’s outside of the service area. This would seem like a perfect solution.

On the other hand, nobody knows how to sell like Ryanair. If this system could somehow let them increase their onboard sales, it might be a rock star for them. They can, of course, charge for the entertainment itself, though when they tried to use portable units for sale before, it flopped and they removed them quickly.

Who else has a large 737-only fleet that could be in the running? I eliminated WestJet already since they have LiveTV. What am I missing? Anyone else?

What say you?

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