Singapore Airlines announced this week that its new low cost carriers will be called . . . Scoot. The airline will start flying 777s to Australia and Asia at first and expand beyond there. Does it have a shot at success?

Continental Joins Star Alliance Tomorrow – BNET
Continental is in no-man’s land as they end their SkyTeam participation and prepare for Star Alliance.

Ontario’s Air Traffic Glut Draws Anger Toward LA – BNET
Ontario’s traffic keeps dropping, and the solution might involve kicking LA World Airports to the curb.

Airlines Show Concerns About Winter Demand Levels – BNET
Sales are starting to come out fast and furious, and the pricepoints are low. This may be a long winter.

US Airways Walks Away From Las Vegas, Slashes Jobs – BNET
US Airways has put the final nail in the coffin in Las Vegas, but more importantly, a lot of people are losing their jobs. Not good.

JetBlue Has Big Plans for Boston – BNET
JetBlue is ramping up Boston big time. Giddyup!

American Preparing to Expand International 757 Flying
American is putting a true premium cabin on 18 757s so it can start doing more long haul international. What new routes might we see?

United Stock Tanks on False Bankruptcy Rumors
It was a seemingly small mistake. A 2002 bankruptcy article on United was republished as current, and then all hell broke loose.

Singapore Airlines Actually Reducing Fuel Surcharges
Singapore Airlines has made a move to lower fuel surcharges. It’s surprising, but is it an important move?

Advertising on Bald Heads
One airline has decided to offer cash to those who would advertise the airline on the back of their heads. Is this ridiculous or brilliant?

Aircraft Interiors Expo’s Focus on Weight
There was one consistent message throughout the Interior Expo, and it was all about weight. Why does it matter and will it change any time soon?

It’s Friday, so let’s just forget about reality and move into the world of the super rich and famous. The hot trend these days? Private suites doubling as First Class. Emirates, Qantas, and Singapore are all entering the ring as are others, and it’s just ridiculously awesome, to say the least.

Now I didn’t get the chance to see Emirates’ stuff because I ran out of time. Since I’ll be on their A380 demo flight next week, I figured I could put them last. I did, however, get to see Qantas and Singapore show off their stuff. Which one wins? Well, they both do. Singapore has fantastic privacy while Qantas has some pretty cool uses of space. I’d be happy to take either one on my next trip.

Let’s start with Qantas, since that’s the one I saw first. These suites will be going into the A380 aircraft that begin flying for the airline soon. When you enter the suite, you can see that it appears to be open on the far side. This will usually be the side of the aircraft, but if you’re in the one in the middle, it may still be open to the aisle. I didn’t get clarification on that.

From the picture at left, you can see the floorspace to the left of the center of the seat. That’s where your TV is, and it’s where your tray table rolls out as well as your bed. The seat turns left and goes flat that way to avoid taking up so much room on the plane.

At right, you see the friendly flight attendant presenter sitting at what would be the foot end of your bed. When you’re not laying down, that becomes a seat and the tray table rolls out in between you so you can share a meal. It’s quite nice. That metal thing at the right of the picture? That’s your TV screen folded up.

The coolest part of this? The remote control. Check out this bad boy at left. It’s actually pretty heavy, but it’s impressive what it can do. Watch videos, listen to music, turn on your massager, dim your lighting, and electronically shade your windows if you’d like. It’s so cool. Hopefully it doesn’t break with so much complexity.

Now let’s talk about Singapore. They’ve gone for a different style of suite. The view at right is from the door. You look right and you see the very plush seat. If you looked left, you’d see the TV. Straight ahead of you is where the tray table rolls out. There is no angle here at all.

The bed is completely separate from the seat here. In fact, it took a couple minutes to set up and it’s a fairly complex procedure. Since this is Singapore, the flight attendants do it for you, and will of course be at your beck and call. The bed itself lies in the wall behind the seat. The seat folds down and the bed unfolds over it. You can see this (sort of) at left. You can also see that the attention to detail is phenomenal. They’ve even put a place for you to hang your headphones when you’re in bed. All of the suites here (and on Qantas, for that matter) have multiple locations for entertainment controls so that regardless of your position, the controls are always within reach.

This last shot (at right) shows me sitting down with spokesperson James Boyd. He is where my feet would lie in flat bed position. And you can see the screen behind his head. The table was very big and seemingly sturdy. It was a very comfortable place to be.

Though the walls of the suite don’t go all the way up, you have plenty of privacy here. There are shades over two open air holes looking to the aisle, and when you pull them down, only the bottom is see-through. This is, of course, for flight attendants to perform their duties.

As you can see, these are incredible and ridiculous all at the same time. It’s amazing to think how quickly First Class has gone upmarket. As long as there is enough demand for these seats, we can expect to continue to see more and more innovation in this area. Though I may not have the chance to fly it, it’s still fun to drool over.

Regular readers of the blog know that I’m not a fan of all these “Best of” surveys. That’s why I haven’t written about JD Power’s boring surveys or anything else like that. But, when a survey has an interesting angle, it certainly catches my eye. This includes a recent British survey showing Palmair as one of the top four airlines in the world. Who?

This year’s Which? Awards (out of the UK) features “the best companies and individuals that seek to serve the interests of consumers.” In the airline category, it’s not surprising to see Air New Zealand, Jet Airways, and Singapore Airlines (the eventual winner) make the list of finalists. But that fourth finalist? Palmair. They ended up tying with Air New Zealand for third place.

I must admit that I’ve never heard of these guys, so I thought I’d dig in a little more. The airline seems like an unlikely hero. Based in Bournemouth, on the Southern coast of England, Palmair has a single 737-200 chartered from European Air Charter. The airplane started life with Sabena nearly 35 years ago, but it’s still going strong.

The airline exists to appear solely as a way to funnel pasty white Brits down to warm and sunny places to try to get a little color. You can’t book online, and it’s recommended that you use a travel agent or call them directly. You get a hot meal, but you won’t get your seat assignment until you arrive at the airport. You can only bring 20 kilos of baggage with you as well. So what is so great about these guys?

There aren’t any reviews on SkyTrax to help us out, but there have been plenty of articles popping up since the airline made it on the list. One from the Telegraph shows that flying with a focus on personal service has really set them apart. Just a sampling of what they do well.

• “Singapore Airlines has 100 planes including the A380 which is the largest plane in service, on-board massages and a choice of dvds. All we can offer is the choice of tea or coffee . . .”
• Until 2006, [founder Peter] Bath made sure he was in the departure lounge for each flight to greet the passengers. He then stood on the Tarmac at Bournemouth Airport in Dorset where the airline is based and waved off every single flight.”
• When Mr Bath passed away, long-standing airport representative Teresia Rossello took over the role. She also ensures each customer can have their choice of seat by drawing out a plan in her kitchen every night.
• Stewardesses place fresh flowers on the plane, including the toilets, every day and the company has removed a row of seats to give customers more room.

Sounds nice, right? I’m sure it is, but it’s easy to do with only one airplane. Good luck finding anyone who can replicate this on a large scale. It really makes you wonder how this tiny airline made it on to such a big list. Apparently, there were 70,000 votes by the general public to pick the winner. Sounds like there was a heck of a write-in campaign on behalf of this airline. It seems that every person who has heard of the airline must have felt compelled to go and vote.

So this doesn’t really change my view of surveys. I don’t find this particularly useful at all, since I highly doubt I’ll ever be in Bournemouth, and if I am, I’m unlikely to be flying to a sun spot. This may be an excellent airline, but if it doesn’t fly anywhere you need to be, is it really helpful? In fact, I’d imagine most people would find this news completely worthless, but I imagine all of us would enjoy flying on an airline like this, if it existed in our own backyard.