Let’s stick with the green theme today and take a look at easyJet’s new ecoJet concept. They released plans for a plane that would be 25% quieter, reduce CO2 emissions by 50% (though 10% will come from unrelated air traffic control improvements), and emit 75% less NOx than your run of the mill 737 or A320 series aircraft. Pretty good numbers, huh? You can read all about it on their website.

Take a look at this picture from the Flight Global article.

As you can see, the plan is to use a different type of engine to power this guy. The unducted fan is basically what you’d see inside an engine today but without the casing that you see on every other jet flying. According to easyJet, this will “offer unrivalled environmental performance due to their higher propulsive efficiency.” This type of engine has been studied by manufacturers for years, but it hasn’t made it to a commercial jet yet.

Another distinct feature you can’t really see from this picture is that the wing is swept forward to reduce drag. This is definitely an airplane that would catch your eye at the airport. You’ll have to wait until 2015 to see it though . . . that’s the targeted launch.

So will it actually get built?

Probably not in its current form. This was designed internally by easyJet, so you know once Boeing and Airbus get their hands on it, it would change significantly. This is basically just an easyJet PR grab to announce that they want the big manufacturers to make more efficient planes. Though this big splash may not actively accomplish anything, the signal it sends to Boeing and Airbus is that demand for a new plane is there, and it’s demand that ultimately gets a new plane built. Of course, they could have done this in private discussions with the manufacturers, but then they wouldn’t have gotten all the buzz and goodwill they’re likely to get from a more public announcement.

Some people love open seating on aircraft while others hate it. It’s truly a polarizing issue.

Look at Southwest, for example. The granddaddy of open seating has stuck with their strategy for over 30 years. Many airlines have seen it as a negative, so they’ve tried to exploit it. In what was probably America West’s best commercial, the airline tried to say that flying Southwest was like being in a mosh pit. Click here to watch (.wmv file).

But through all of this, Southwest never budged until this summer when they decided to run some assigned seating tests to see if it was worth switching from their time-honored tradition. While many people bemoaned the open seating concept, the backlash from loyal customers was truly amazing. Look at this blog post by Southwest CEO Gary Kelly. There were 605 comments on it, most of which appear to be against changing to assigned seating. The issue appears to have quietly disappeared for now.

In Europe, many of the low frills guys have followed in Southwest’s footsteps in having open seating on board. But while Southwest has shied away from charging for every individual piece of the flight experience separately, European LCCs have embraced it. And that’s why it’s surprising that it’s taken so long for them to charge for better seating.

Now, Easyjet has announced the introduction of Speedy Boarding. Now when you buy your ticket, you will be given the option to pay between GBP2.50 and GBP7.50 to head to the front of the line for pre-boarding. It appears that this will be offered until twenty people have taken them up on it. There won’t be assigned seating, but with only 20 other people boarding in that group, you’ll have your pick of seats.

Why the range in price? Well, longer flights will cost more, of course. In addition, some flights are boarded by busses to remote stands. There is no way to guarantee that those twenty will be the first off the bus, so it’s not guaranteed. That’s why those flights will be cheaper.

It makes sense to me for the Easyjet model. The idea is to make as much ancillary revenue as possible. At least 20 people on each flight will be happy to pay more just to have piece of mind in knowing they’ll get a good seat.