Cranky: Let’s talk about some of the changes. It looks like on the elite side, it’s the new tier?

Simon Talling-Smith: Exactly right. We’ve launched a new Bronze tier. Really, a lot of the benefits customers accrued started at our Silver level. We knew there was a big segment of active customers who were not making that Silver level but we still wanted to have a more engaged relationship. So we’ve introduced this Bronze tier. It allows people to enter at half the points of the Silver tier. It gives them substantial benefits like First Class check-in, a better chance to do seat selection, and a 25 percent uplift on Avios when they fly.

Cranky: Can you explain how the tier points work? I see for Bronze, it’s 300 tier points to qualify.

Simon: We distinguish between qualifying points and earn and burn mileage. The qualifying points are our tier points and those are earned by flying, pretty much only by flying. And they accrue over a period of a year and that qualifies you for a level in the Executive Club. Then the following year you need to attain a certain amount of miles to retain that level, but it’s easier for retention than to initially earn it.

Cranky: If I’m new to BA, what kind of flying do I need to do to get 300 tier points?

Simon: A lot of ways to do that.

Cranky: Ok, so I’m in the US and I’ll likely be going over to the UK.

Simon: It’s probably only a couple of Business Class flights per year that will get you into Bronze.

Cranky: I assume part of the motivation for creating this tier was to help align better with American?

Simon: Yeah, both American and Iberia both offer that extra tier. And of course oneworld as a whole has a name for it; it’s Ruby.

Cranky: Beyond elite, earning has not changed, is that correct? If I fly from LA to London I still earn the same?

Simon: Yes.

Cranky: But redemption has changed fairly dramatically.

Simon: Redemption has changed in terms of redeeming your Avios points. Instead of having quite crude and large zones that we carved the network up into, there’s a finer level of segmentation now so different flights may have different redemption levels. It’s not as granular as mileage pricing, but there are are a number of different levels. We have quite a cool map-based calculator to help people.

Cranky: There’s no award chart, right? It’s more opaque than that. You have to put in where you want to go and it’ll spit out how many points.

Simon: Yeah, what we’ve done is basically create nine zones in the world.

Cranky: So why isn’t there an award chart? I was thinking it was much more complex than that.

Simon: The problem is that it’s fairly easy to do that when you’re just flying BA, but as soon as you start to include partners, it starts to get a bit more complicated. So when we wrestled with doing a straightforward redemption table, it became quite unwieldly.

Cranky: If it’s BA, you get up to one connection and it’s journey based, but on partners, it’s leg by leg.

Simon: Exactly.

Cranky: There’s been a fair bit of criticism about what’s being considered a devaluation. I think the claim was that the cost of redemption would go down on most itineraries, but that was really just online BA itineraries to and from London. How much attention do you pay to the criticism, and are you looking at making tweaks?

Simon: I’ve read some of the same feedback on FlyerTalk and we’ve been quite active in that space in responding to questions in there. And to some extent, communicating in the world of frequent fliers is a bit complicated with all the rules. When you communicate change, it’s important to stay close to the customer. In particular we did clarify that statement. It’s something like 97% of online journeys with BA are the same or better.

Cranky: Yeah, that’s what it was.

Simon: And then once you start to add partners it gets more complicated. But of course because some of the online journeys are better, you can get situations where online plus partner is still better than it was before. It’s pretty complex, but yes, we are getting a lot of feedback especially from specific groups of people who are focused on partner jounreys and we’re doing our best to follow up with them.

Cranky: So have you identified areas where you said, “maybe we should make a little change”?

Simon: I haven’t done that yet. It’s a little bit early. With a change of this scale, you need to find out what turns out to be frequent significant issues and then start working on them. But at the moment, it’s so early into the change that I think it would be just a little bit too soon to start making the tweaks. We may well make some tweaks, but it’ll be further down the road.

Cranky: But you are paying attention.

Simon: Yeah, we watch FlyerTalk, we’re completely on top of the tweets, we have an active presence on FlyerTalk where people are engaged. So we take all of that, that whole space of blogs and more generic social media very seriously because that’s where people are talking about our brand and we need to be very responsive.

Cranky: Can you talk about what spurred the change to the redemption scheme? I mean, I understand the change to Avios to try to get a shared currency, but in terms of changing the way the redemptions work. What was the thought process?

Simon: I think again sort of opportunity to react to a bit of feedback that we’ve been accruing over years since we last made a change. Customers had been saying “the scheme you’ve got is a bit unwieldy.” Of course a lot of people’s feedback and critique comes down to whether they perceive the number of miles they pay on a journey to be fair or not. And if you have a more granular level of charges, then you’re always going to have a more fair selection. That’s because you have very big regions and the shortest in the region and longest in the region are the same price and people ask why. That’s a big driver.

Cranky: The differentiation between partner awards and BA awards, was that an issue of aligning your incurred costs with mileage spend?

Simon: That was very simple. We have individual exchange arrangements with all those partners, so to some extent when people start flying on partner networks we have to recognize the rules and structure of that partner’s program as well.

Cranky: But you’re not differentiating redemption values by partner at this point, right?

Simon: That’s right.

Cranky: I think that’s all I have, but if you do start looking at changes, I’d love to see the fuel surcharge dropped.

Simon: Yeah, if you could just lean on those guys at OPEC to reduce the barrel price, we’ll be dropping the fuel surcharge quickly.

Cranky: I’m sure that’s something you hear a lot of.

Simon: All I can tell you is that not only does the fuel surchrge not cover the cost of fuel but it doesn’t cover the increase in the cost of fuel.

Cranky: Right, but if it’s a redemption ticket, it’s a question of whether people earned the right to not pay that. We could probably discuss this as a scholarly level.

Simon: The basic math is that if the fuel price goes up so that we end up paying $100 more to carry someone across the Atlantic, the surcharge allows us to recover some of that but it’s not $100. We have to recover that from somewhere else. We don’t want to take that out of any part of the customer experience. We don’t have to have lower quality food or anything else. So that leaves us in the uncomfortable position of having to surcharge while the fuel prices are so high.

Cranky: Did I miss anything?

Simon: I guess the other thing to say is that the relaunch is part of a much bigger program of investment. We’ve said it’s about 5 billion pounds including everything from lounges to service experience to the aircraft themselves to technology. We’re into a very big investment at BA and we see that going on for a number of years.

To learn more about Avios, visit British Airways online.

One of the things that bothers me about joint ventures in general is that they are given a lot more credit than they’re actually due. The basic joint venture idea is that airlines come together to create a single business where all decisions are made to benefit the greater good and information flows freely. The participating airlines pool the money and then split it up, so it doesn’t matter which airline is actually flying the passenger. With rules against foreign ownership in place in the US, this kind of cooperation is the closest that US airlines can get to merging with a foreign airline.

In this case, we see the airlines saying that the joint venture has “increased the travel options available to clients of all three airlines, with more frequencies and more destinations, as well as better connections across all three networks.” But how much of this is achievable without a joint venture from a customer perspective?

Airlines can and do codeshare without a joint venture all the time, as you all well know. So the connectivity aspect isn’t something that requires a joint venture. Similarly, frequent flier cooperation has nothing to do with the joint venture. Some people believe that American and British Airways were not able to offer miles on each other’s Transatlantic flights because the feds wouldn’t approve the joint venture for a long time. They might have wanted you to believe that, but it’s not true. It was a business decision. So what exactly does a joint venture do?

Most importantly, it allows for schedule and fare coordination. Before, Iberia could start the flight to LAX, but it wouldn’t be able to strategize with American about which markets had the best connecting opportunities and adjust schedules accordingly. Now, since they share all information, American might find that it’s worth it to shift a flight to, say San Diego by half an hour because there are a ton of people flying that route and the airlines might be losing out to competitors with better schedules.

It has also allowed the airlines to cooperate on routes where they previously competed. Look at the New York to London market and its “shuttle” service. The two airlines have now aligned their flight times so that they complement each other instead of compete. Granted, they still operate from different terminals at JFK, so it’s not an easy shuttle service as you would hope, but it’s a step. And it’s a step that’s only really going to happen because of the joint venture.

Fares can also be discussed at will. So there can be much better route analyses in order to determine where the best place is to put that A340 Iberia is now sending to LA. Maybe Iberia with its own data would have decided that another flight to Chicago made sense. But after looking at the data, the combined information showed that everyone in the joint venture would be better off with the flight to LA. I don’t know if that’s true at all, but it shows how it could work.

So for the airlines, it’s all about the pseudo-merger over the Atlantic. They can now look at the data as one, though with some of the large cultural differences, it’s hard to get everyone on the same page when it comes to taking action. Still, the possibility is there and it can be good in terms of better schedules and more flights.

Can it be bad? Of course. Before, you still had BA, Iberia, and American competing for passengers over the water. Sure, they codeshared with each other, but the airline that flew the passenger got the money so there was incentive. Now, there are fewer competitors in the market since BA/Iberia/American act as one (as do Delta/Air France/KLM and Lufthansa/United/Air Canada.) In the end, the belief is that this will still be better for consumers, at least, that’s why the feds decided to approve it.

What do you think?

As you probably know, BA and Iberia are now co-owned by the same umbrella company so they are slowly beginning to act more like one airline these days. All of these airlines have been in the oneworld alliance together for a long time, but it’s only in the last year that they’ve been granted antitrust immunity to effectively operate as one airline over the Atlantic. This is something that Delta/Air France (including Northwest/KLM) and United/Lufthansa have had for a long time so these guys are playing catch up. And they were in LA to spread the gospel about how great this is going to be.

Some of the point here is to promote new service. Iberia starts its nonstop from LA to Madrid soon, BA is adding San Diego to London again, and American is adding a bunch of regional jet flying around the Western US. Oh, and LA to Shanghai too. With the increasingly tightened cooperation, it had me wondering about the onboard experience. Did they think that it was an issue that the experiences could be so different on the airplane? The answer was no.

We need to look no further than the offerings in LA to see that there is a stark difference, even in coach. Iberia, for example, has no powerports and only overhead video screens on its flight to Madrid. American’s London flight has looping movies in each seat with scattered cigarette-lighter style powerports. BA has full audio/video on demand and no powerports. Meanwhile, BA has a premium economy section that the others do not have. And the business class experiences are very different as well. BA has a full flat bed while Iberia and American have different angled lie flat seats. And Iberia doesn’t have a First Class while the others do. And yet, you wouldn’t know a difference existed if you book online at the airline website. Here’s a shot from BA’s:

As you can see, you know the name of the airline that’s operating the flight but that’s about it. If you click on the class of service, it just gives a vague description of what you get on BA in those classes and not the other airlines. You can go to the more robust descriptions on the BA website and there are links to American and Iberia from there, but this assumes that people think in advance to ask if there’s a difference. One solution would be to work toward a combined product standard, but they don’t like that idea.

Jose Maria Alvarado, General Manager of the US and Canada for Iberia said, “I don’t think the passenger wants the same cookie cutter service.”

I think there’s a big difference between having similar product offerings and offering “cookie cutter” service. But let’s assume he’s right and that everyone loves each of these airlines for the differences they offer. Shouldn’t they at least be making a greater effort to describe product differences in the booking process?

Kevin Burns, Regional Director of Western USA and Canada for BA said that “to bias the decision process isn’t to our benefit.” Again, there’s a wide gap between informing the customer of the options and biasing the decision process. My hopes aren’t high that we’ll see this change anytime soon.

This isn’t a problem that only these airlines face. Every airline entering into a joint venture or any close business cooperation has to learn to either eliminate the differences or do a better job of explaining them. I wish more airlines would focus on this, especially as they get tighter and tighter with their partners.

As you can see, it’s really well-done. The most impressive thing to me isn’t the seat but rather the ambience that they’ve managed to create in the cabin. The window shades just really change the feel for the better, along with several of the other touches. BA specifically avoided the completely private suite with walls like many competitors. Some will like that while others will hate it. Of course, most of us will only see the inside of this cabin if we’re redeeming miles, but if you’ve got ‘em, this looks like a good way to spend ‘em. (If it weren’t for that pesky fuel surcharge . . .)

Most of you know Heathrow as that awful place where congestion is such a part of life that your plane has to circle a couple times on arrival and when you do arrive, your bags immediately get lost. That’s why British Airways was so focused on building Terminal 5. Heathrow’s previous arrangement had Terminals 1, 2, and 3 in the central terminal area between the two runways. Terminal 4 was on the south side of the airport, completely away from the other three. BA’s long haul operation was in Terminal 4 and its short haul operation was primarily in Terminal 1 and that meant trouble.

The long distances made for all sorts of problems. Yes, bags got lost frequently and connections were long and painful for people as well. Terminal 4 was a nightmare because being on the far south side meant that to get to and from the north runway, BA airplanes had to cross the south runway. That was a very time-consuming process at an airport that operates at maximum capacity. The parking areas were also very tight, so like Delta at JFK, BA had traffic jams between its own airplanes that caused delays.

So BA worked with airport operator BAA to build a more than £4 billion new terminal to the west of the existing central terminal area. That became Terminal 5. Why didn’t they build Terminal 4 there? Well, there was a big sewage treatment plant and that had to be relocated along with a bunch of other stuff. That’s one of the reasons that the terminal was so expensive. There was a ton of site prep work.

But now Terminal 5 is built and it’s a great place. There is the main terminal area T5A and then two satellites connected by an underground train, T5B and the soon-to-open T5C. I arrived in T5B, as do most of the US flights, and found that the scale of the terminal was not noticeable upon arrival. You are shuttled through a series of escalators and trains, and when you finally come out, the arrivals area is a very small place with just a couple of shops. There are in-terminal connections to the Tube, the Heathrow Express train, the Sofitel Hotel, and a ton of buses that take you all over. It works very well, though the up and down of the escalators can be somewhat confusing after a long flight.

The departure level is where you really sense the size and feel of the terminal. The ticketing area is enormous and it lies in a huge open space. The concept has you check in at podiums and then keep walking through to a wall of shops at the back. Security sits on both sides, and I’m told that if the line on the left side is long, go to the right where the premium check-in areas are. Those may be shorter.

Once through security, you come in on a mezzanine level above the departure areas. There are a couple of shops and restaurants up top but much of the action is down below. Once you descend to that level, you get that trademark Heathrow shopping experience where you’re completely overwhelmed. It’s just crazy how much shopping they are able to shoehorn into that place. If you’re a fancy pants flier, you can head to the right where the bulk of the lounges are in the terminal. This is one place where the smooth flow is interrupted. Instead of just walking from the mezzanine into the lounge, you have to go down and then back up to reach that area. Goofy.

There are two large Club World and First Class lounges that also welcome BA’s elites. They’re large, light, and have a ton of options including things like food and champagne bars. Then there’s the Concorde Room. This room is only for First Class passengers and it is old-school. It uses a lot of dark wood, has a fire burning, and is a very quiet place unlike the other First Class lounge. It’s traditional British luxury at its best. The room has a full service dining area and an excellent balcony area where you can look over the little people down below. It also has a couple of private day rooms for those with long layovers. Unfortunately, I wasn’t allowed to take any pictures in any of the lounges.

Back with the normal folks, I found there to be plenty of seating. T5A is where the domestic flights go from so you see a lot more narrowbodies there. To board, you actually descend another level to the gate itself. It flows well. If you need to go out to the satellites, you descend to the train which takes you there. There are some shops and a lounge (on T5B) for people, but you shouldn’t go out there unless you know your gate. Once you go out to T5B or C, you can’t come back to T5A. It’s happened before and apparently required BA’s staff to step in to help figure out a way out without going into the customs area.

Underground, there are apparently several stories of a baggage system that does what Denver’s system was supposed to do before the airlines gave up on it. The result is that lost bag numbers have plummeted and on-time percentage has spiked. When the snow/ice storm hit in December, BA had to cancel scores of flights like the other airlines, but while other terminals had to set up tents to deal with all the stranded passengers, BAA built Terminal 5 to have enough extra space that it wasn’t necessary.

According to BA, the cost savings have been so huge in terms of improved on-time performance, shorter taxi times, and better baggage numbers that it is easily paying for itself, even with the large increase in costs at the airport. In that sense, the savings justify the insanely high cost. Could they have shaved a billion off the place with a less grandiose design? I would assume that there could have been more savings and I wish they would have taken advantage of them. Then maybe airlines like bmi wouldn’t feel so much pressure to drop shorter haul flights because the costs have gone up too much.

But Heathrow is still constrained with two runways and the government has opted to ignore the problem and refuse a new runway. That means Heathrow will continue to see more and more long haul at the expense of short haul so the cost doesn’t have as much of an impact in those cases. For passengers, the experience is certainly a good one, and it’s nothing like it used to be.

[Note: BA arranged the flight and accommodation for me without charge, but that in no way guarantees them positive press.]

I was immediately greeted by Cat, our purser. Cat was excellent. She was very welcoming and had one of those infectious smiles the never went away the entire flight. I took my seat in row 1 and put my bags in the overhead bin. Then it was time to explore the seat.

Unlike BA’s backward/forward Club World seat, this is in a traditional 2-2 configuration across with everyone facing forward. The seats do go completely flat, marrying with a small footrest that sits at the far end of the seat. There isn’t a ton of storage overall, but there was plenty of storage for a camera, drink, etc on the armrest and in a little cubby hole. I liked this better than the traditional BA Club World seat.

There wasn’t anyone else in all of row 1, so I took the window on the right side, where I had been told the best view of London would be.

We headed out on time and taxied down the runway to turn around so we could depart to the west. (There isn’t a taxiway to get you down there so you use the runway.) London/City is also unique in that it has a steep angle for departures and arrivals, but we had no trouble meeting that requirement with our light load.

We launched and made a right turn, giving me a great view of the Olympic Park. Then we stayed low and slow for a little while, probably vectoring through the maze of London airport traffic. Here’s a 2m45s video:

Soon, Cat came back with the other two flight attendants and they started an appetizer service. I had a tasty smoked trout and opted for a mimosa to start the day.

The service was constant throughout the flight, but in subsequent passes, the crew had more time to stop and visit. Cat and the others were expert at quickly learning if customers wanted to talk or be left alone and they adjusted their service accordingly. I, of course, always want to talk to airline crews so I spent a lot of time with them.

It turns out that the City crew is actually Gatwick-based. The Gatwick base is smaller and this crew gave off a looser vibe than I what I traditionally expect from a BA crew. It struck the right chord with me and appeared to with the other customers as well. I’m told the flight has a lot of repeat customers so it ends up feeling more like a corporate shuttle.

After my snack, I had another mimosa and decided to play around with the onboard mobile offering.

Unfortunately, the US still won’t allow mobiles to be used within US airspace. British Airways doesn’t allow voice calls but it does allow texting and mobile web use (GPRS). But since it can’t be used in the US, our mobile carriers have been slow to agree to the system. So far, only AT&T does it, and I don’t have AT&T.

So the good folks at OnAir, the company that offers this, gave me a SIM card from another provider so I could use the service. This was fun. I booted up the phone and was off and running. While I couldn’t receive email on my Blackberry, I could use the web and text message. If you follow me on Twitter (@crankyflier), you saw a handful of tweets throughout the flight. I liked being able to stay in touch for anything urgent but not having full internet access to encourage me to work.

Soon we were descending into Shannon over green hills, blue water, and a lot of sheep. We landed and touched the gate at 158p. That’s when I started timing things.

After getting off the airplane, we were escorted through the empty terminal to the US pre-clearance area. Nobody was there and we all sailed through. I was confused when I saw that you had to put your bag through an x-ray machine but there were no metal detectors. You had to take your shoes off but you could leave everything else as is. Very odd.

At 208p, I was out of customs waiting to board. There’s a small area with plush chairs dedicated to BA customers for use while we waited to reboard. Why couldn’t we get on right away? Well, the cabin crew has to go through the same formalities but they have to wait until we’re all off the plane. So they got through after us and then hopped onboard to clean things up and prepare the next flight.

The flight crew (not cabin crew) actually stays in Shannon for the night, so our old crew left and a new one came. At 223p, we were ready to board. Cat welcomed us back on the airplane and we all took our seats again. At 238p, we were back on our way, ready for the 7 hour flight after a 40 minute stop.

Once we were in the air, things started to happen quickly. Cat and friends came back and asked if I wanted a personal video player. I did, so they pulled aside the armrest which revealed an arm to hold the player. Then they plugged in the player and I was on my way. (They use the separate player because it’s lighter than a built-in unit and weight counts on this flight.)

Once that was up and running, they came by and served the meal. I opted for a good chicken dish and I decided to have some wine. I actually decided to have a lot of wine, assisted by the fact that my glass never seemed to be empty.

On the first flight, I had asked Cat if she knew if we would have a smooth crossing. She said she didn’t know because we’d get a new flight crew in Shannon but she’d ask then. So I asked her again upon departure and she had the best answer ever.

“Do you just want the captain to come out and talk to you?”

I think you all know the answer to that one. Five minutes later, the captain walked out with his turbulence plots and showed me what was expected. We spoke for about 15 minutes and I was just floored. You don’t see a captain do something like that on just any flight. Amazing.

I settled in to watch some movies and found that the seats were really comfortable. In fact, I thought the recline position was more comfortable on this seat than on the regular Club World. The bed seemed good, but I really didn’t spend much time in that position since it was a daylight flight. I kicked back and watched some movies while texting and tweeting over the mid-Atlantic. Pure awesomeness.

Cat and friends kept coming back frequently to check on me, and every time I would get into a conversation about something or other. It was just a great, familiar feeling that made the flight go by very quickly.

Soon we were over Canada and I was dreading the end of the experience. About an hour and a half out, I had my last touch of British class with a traditional English tea. We started with some finger sandwiches and tea along with clotted cream, scones, and a donut. It was delicious.

As the sun started to set, we began to head down toward New York. They collected the personal video players on descent and buttoned up the cabin. It was a beautiful day with several thin cloud layers reflecting the remaining sunlight.

We touched down and then taxied for a few minutes before docking at gate 1, the same gate Concorde used to use. But instead of walking into customs and immigration, we walked off like a domestic passenger into the gate area. Even with a bathroom stop, it took right around 10 minutes for me to be at the AirTrain, waiting to take the subway into the city.

The experience went by so fast. The math makes a lot of sense for those people who are in Canary Wharf. You would probably need to leave the area 2.5 hours before departure to get to Heathrow but you could leave 30 minutes before departure to get to City. Even with the Shannon stop and the slower cruising speed of the A318, the time savings is there. And the convenience of the whole thing makes it worthwhile.

I’ve only purchased a business class fare once, but I actually found myself thinking about how many thousands I would be willing to pay for this experience again. Of course, not living in New York, it makes little sense for me, but it was still that good. And it certainly lives up to the flight number.

See the rest of my photos from the trip

[Note: BA arranged the flight and accommodation for me without charge.]

I knew it would be a good day when I opened the shades at the Four Seasons in Canary Wharf and saw this incredible view of London and the Thames:

Canary Wharf is the main financial district in London, and it lies to the east of town. The area isn’t very large nor is it distinctive. It has none of the charm of the London you imagine; instead it’s just a towering mess of glass and steel. But it has one very important thing: rich bankers. And the Four Seasons makes them feel right at home, as you would expect from the luxury brand.

Canary Wharf’s buildings are plastered with names like HSBC, Bank of America, Barclay’s, Citi, and more. The number of people traveling between there and New York on a daily basis is high, but Heathrow is all the way on the other side of London. It’s a pain to get there and it takes a long time. That’s why BA started looking at City Airport.

City Airport lies just a 5 minute cab ride or 20 minute train ride from Canary Wharf. It is surrounded mostly by water, right on the Thames River. Because of its geography, its runway doesn’t even hit 5,000 feet. That’s less than half the length of a runway at Heathrow and it’s even shorter than the notoriously short runway at John Wayne/Orange County.

That restriction means that only smaller airplanes can fly to the airport and they can only go short distances. Up until recently, all routes went within Europe. You’d see a lot of flights to key markets like Edinburgh, Amsterdam, Geneva, Milan, and more. But a couple things changed that made a new service a reality.

For one, the airport arranged it so that the A318, the smallest member of the Airbus narrowbody family, was certified to fly in. That opened up the possibility of new routes because of its long legs, but there was still a problem. There wasn’t much room to actually park the airplanes.

So City went ahead and actually built a raft to sit on top of the water and act as a terminal extension. This not only provided a small lounge area for a longer haul flight, but it also created a large parking apron for these airplanes.

After I left the Four Seasons, I made the short journey via the Docklands Light Railway (DLR) over to City Airport to meet with the airport’s chief, Richard Gooding. While looking out over the airport, he confidently explained that the airport is simply executing on its master plan.

The airport’s goal is to continue to serve major European destinations for those businesspeople in Canary Wharf. That’s how it can actually close for 24 hours from midday Saturday until midday Sunday without causing a ripple. But it’s more than that. Much of the development surrounding the Olympics is happening in this area, and even after the Olympics are over, the population in the catchment area will continue to grow with this new infrastructure in place.

Apparently, London/City along with several airlines looked at the possibility of service from London/City to the largest market for those bankers, New York City, for some time. Though I wasn’t told which airlines were interested, I can only imagine that Air France was one considering its large presence at the airport. But in the end, BA was the one that decided to move forward.

This service was no small investment. BA didn’t own any A318s so it had to purchase two of them just for this service. It wanted an all-business class service, but its existing Club World didn’t work on the airplane. So a new seat was designed that fit better and was lighter. Only 32 went onboard.

In the end, the biggest difficulty was around what to do on the westbound flight. The airplane could easily fly from New York to London/City but the short runway prevented that on the return.

In the end, BA settled on a stop in Shannon, Ireland. Why Shannon? Well I’m sure the airport was hungry since it had lost a lot of service over the last few years. And Ireland was particularly attractive because it, like Canada, has pre-clearance for US customs and immigration. That means that passengers could get off the airplane in Shannon and go through customs and immigration while it refueled. Upon arrival in New York, customers could just walk right off the airplane as if it were a domestic flight.

The stage was set, but then the economic downturn hit. BA was just about ready to go but it thought about whether to postpone the service in light of the banking meltdown. It didn’t, and within a few months the service was actually profitable with two flights per day.

The flight continues to do well today, and I can see why. It’s one of the most pleasant flying experiences I’ve ever had; about as close to a private jet as I could imagine.

Once I was done with Richard, I walked over to the terminal and used a kiosk to get my boarding pass. It’s an incredibly small terminal and they’re doing some work in there that makes it feel claustrophobic, but ultimately the goal is to improve the speed of passing through the airport. Travelers can arrive 15 minutes before BA’s New York flight and make it onboard.

I sailed through security and entered into a small concourse area with a couple shops and restaurants. To get to the BA gate, I had to walk down a long, sterile concourse until I found a couple of strangely-numbered gates. Going downstairs, I found a ground-level lounge with some snacks and drinks along with comfy chairs.

When I walked in, there was a gate agent waiting to check my information. He was very friendly and told me that there were only 14 people on the flight (it’s usually between 15 and 20, I’m told) and my seat had nobody next to me. After heading back upstairs to use the restroom, I came down to find it was time to board.

Walking out on the ramp, I saw both of BA’s A318s sitting there. One would operate our flight 001 while the other would operate flight 003 later in the day. I was excited, but I really didn’t realize how cool it would be. For that, come back tomorrow and I’ll have, as Paul Harvey would say, the rest of the story.

BA was the first to put a flat bed in business class, and after a refresh 5 years ago, it’s still a good product today. My one complaint? The storage situation around the seat could use some serious help.

Though I had checked in online and had my boarding pass, I still decided to arrive two hours early. No need. I cruised through security and found myself in the oneworld lounge at Bradley in just a few minutes.

This lounge is new and is a huge improvmenet over the old one. I remember flying BA back in 2002 during the first big winter rain that year in LA. The old lounge was leaking live a sieve and it was dark and overcrowded. This one is bright, though oddly long and narrow, and had a nice, mellow vibe.

About an hour before our flight, they called boarding so I headed down to the overcrowded gate area, a hallmark of the Bradley Terminal. The new Bradley Terminal project is now well underway and it towers over the existing boarding gates.

I hopped onboard my second 747 in a month and I was surprised to see this one looking a bit tired. The seats were in good shape but there were scuff marks that showed these seats had been around for awhile. The traditional yellow onboard lighting probably didn’t help either. (BA is getting mood lighting on its newer deliveries.)

I took my seat in the last row of Club; the best seat I could find since there were no windows available upstairs. The reason I like this seat? It faces backwards but there’s no seat behind so you have more privacy and it’s easier to get in and out.

After sitting, my coat was taken and I was asked if I wanted any newspapers or pre-departure drinks. I just had water and sat back to explore the seat.

The first thing I found was the serious lack of storage. They put a laptop drawer at the bottom right, but that’s hard to access from the bed or reclining positions. And that’s the only storage spot around. There’s no place to rest your phone, a camera, a book, etc where it’s easy to access.

Soon we were pushing back for departure and the captain told us it would be a long crossing thanks to light winds. Not bad since I could use some sleep.

I started off watching a movie and then dove into dinner. The smoked salmon appetizer was a fantastic start. I opted for a cold chicken salad with garam masala and mango chutney for my main course, and it was good but nothing overly special. Then again, I’m not a big airplane food guy anyway. After a sad looking cake dessert (which tasted better than it looked), it was time for bed.

Since I can’t sleep on an airplane, “bed” means Ambien. So I got comfortable, popped a pill and hoped I could fall asleep. It turns out, I had one of those restless sleeps where you aren’t quite sure if you’ve been sleeping or not. Delightful. But I woke up over 6 hours later and felt pretty good, so I must have done better than I thought.

The bed itself was good but it had some issues. It didn’t seem to go fully flat but then when I lied down, it pushed into position. The footrest was temperamental and a couple times during the night, it changed position on me. (Since it’s controlled manually, it was easy for it to shift.) I’m guessing these were issues specific to my seat and not the seat in general.

An hour and a half before arrival, the lights came on and they came through with fresh fruit, tea, and my favorite, the bacon sandwich. Everyone should have a bacon sandwich. (Ok, maybe not El Al.)

I filled out my landing card, got everything together and after doing a couple mandatory Heathrow holding pattern loops, we came in to land in a very dark and rainy London. We sat for 15 minutes waiting for someone at our gate, but then we were off into the terminal.

The new terminal 5 looks really nice but it’s like a maze. A lot of upstairs, then downstairs, then upstairs again. (I’ll have more on this in a future post.) Customs and immigration was easy, and then I went to the highlight of the process: the arrivals lounge.

After going through customs, you can go upstairs to BA’s arrival lounge. This large lounge has relaxation and work areas, a full breakfast bar and the shower room.

In fact, there are 94 different shower rooms, and I was given “Red 1.” The room was small but perfectly functional. I found a little door within the door where you could put your shoes and clothes to be shined and pressed. I popped them in and hit the valet button and soon enough they were whisked away.

The shower was amazing with a rainfall head and side jets to basically melt the airplane-nastiness off your body. I didn’t want to get out. But I did and my shirt and shoes were back in pristine condition. I listened to the radio while getting ready (you can pick your station in there) and then it was off to the Sofitel right next to Terminal 5 where I spent the first night.

I have plenty to share over the next week including my flight back to JFK on British Airways flight 1 from London/City Airport, so stay tuned for that.

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I mean, seriously. Why would they ever change these colors? While I did also really like the next Landor-produced colors, it all went downhill with the whole “World Tails” thing. I think Maggie Thatcher said it best.

We fly the British flag, not these awful things.

Amen. BA got away from these and the Landor colors because it seemed too stuffy and British in their eyes. But that’s why we love BA (and Britain in general), right? It’s called character, and the old colors conveyed that well. While the newest colors have returned to flying the British flag, it no longer has that same regal look.

So why are they doing this? Well, BA was the launch customer for the 757 and put it into service way back in 1983 (in these colors). The airplane has served the airline well since then, but at the end of this month, the 757 will be retired for good with the airline. BA has been kind enough to give it the 757 a farewell tour.

This particular airplane, registered G-CPET, is a young pup, delivered in May 1998. It still has plenty of life and will find work elsewhere, but for now, the last flight with BA is scheduled for October 30. Enjoy it while it’s still flying around in these colors.