Italy Needs to Learn About Supply and Demand
Poor Alitalia. No seriously, I really do feel bad for them. I know they’re completely incompetent and losing millions of dollars a day, but I still feel a little sympathy. See, even if they could run a functioning airline, they wouldn’t be allowed to do it thanks to the meddling of the Italian government.
In last week’s episode, we were down to two bidders, but the final decision had been delayed. Then yesterday, we had big news. Um, the final decision has been delayed again. Now it’ll supposedly happen on Dec 21, but I wouldn’t put bets on it. Why?
The Italian government can’t keep their grubby hands to themselves.
We have two offers here. Air One, the Italian airline, will pay 1 euro cent per share (basically nothing) and then spend most of its money on fixing the airline and merging into it. Air France will pay 35 euro cents per share, but they won’t pour as much into the airline. They also say they’ll make Milan a regional hub and focus their efforts on Rome flying. Air One hasn’t made such claims.
The reason everything has been delayed is because the government is dragging its feet. In fact, there’s a top level meeting between the Italian and French heads of state to discuss things on Thursday, and you know this will come up in their talks. But why should it? It’s a business that should be allowed to run like a business. You know that’s not the case when you hear what some of these guys are saying.
Take yesterday’s Reuters article, for instance. On Monday, the Deputy Prime Minister Francesco Rutelli said, “Alitalia must propose the best partner, but the government also has a responsibility … It is not about necessarily choosing an Italian airline, it is not a nationalistic issue. But the interest of the country is at stake. Where will our children, our firms leave from to go to China or India? Will they have to fly from Paris, or even Frankfurt, or will they be able to leave from Milan or Rome?”
Somebody get this guy an economics text book. If there’s demand for flights between Rome and China or India, you know there will be nonstop flights there regardless of who owns the airline. If there isn’t demand? Well then there shouldn’t be a flight there, and if you force one, it will end up being an unprofitable mess. You’ll be right back where you started.
In this article talking about the delay, Rutelli was at it again. “I do not say an absolute no to a partnership with Air France or other foreign partners, but I say that if Air France wants to sit at the table, it has to act in Italy’s interests, rather than its commercial interests.”
Arrrrggggghhhhhhhh!!!!!!!!!
Look, genius, of course Air France has to act in its commercial interests. Why else would they be doing this? Do you think a single Air France shareholder is going to say, “Gee, I don’t care if we make money as long as we’re doing it for Italy.” If you do a good job of making your country a center for commerce and tourism, people will go to/from there. And if there’s demand, airlines will gladly fill it with nonstop flights. But if you have no demand, why on Earth would any airline fly it? So, spend your time furthering your country’s ability to be a desirable place for business and tourism, and then there will be enough demand for flights.
When it comes to Alitalia, just take the bid that makes the most sense from a financial perspective and get out of that mess as soon as you can.




