Travelport launches a new ‘We’re There’ commercial to showcase its Travel Commerce Platform (Sponsored Post)

As you know, Travelport has brought me out to a couple of events in previous years. There was the rollout of the merchandising platform at CAPA in 2013. Then there was last year’s Ignite Conference where former American CEO Bob Crandall put on quite a show. Now the company is rolling out a new commercial called ‘We’re There’ and they’ve chosen a sponsored post here to help roll it out.

Travelport has rounded off an 18-month branding project by launching a new high-end B2B commercial entitled ‘We’re There’. The video portrays how Travelport is redefining travel commerce through innovative technology solutions, while conveying how every single second, everywhere in the world where travel is searched, shared, bought or sold, Travelport is there. The film ends by revealing that every journey, itinerary and location shot in the ad, and those undertaken by the crew that made it, were searched, booked and paid for on Travelport’s Travel Commerce Platform. You can watch the 2m55s commercial below.

Established in 1971, Travelport now has 400+ of the world’s leading network airlines and low-cost carriers, 650,000+ unique hotel properties, 35,000 car rental companies, 12 major rail networks and 67,000+ travel agencies at their disposal whilst also providing distribution, technology, payment and other services for the $8 trillion global travel and tourism industry through 3 succinct strategies:

  • Connect, share, and promote
  • Search, sell, and pay
  • Partner, build, and innovate

The combined value of these strategies is that we’re there for a huge variety of businesses that connect on our Travel Commerce Platform.

Gordon Nardini, Senior Director, Marketing at Travelport commented: “Our ‘We’re There’ commercial not only helps us explain the value that our platform brings to the travel industry, but also the very human side of our business, which is about helping people to get wherever they need to be all around the world, for a huge range of reasons. The film shows how we help the travel industry and the world’s travellers in so many different ways.”

Penni Hardy, Senior Manager, Global Brand, Travelport added: “Travelport believes passionately in getting the best brains together, and this commercial has been a creative collaboration between the brand teams in Langley and Atlanta, the team at Purple Creative and Connected Pictures. Everyone who has been involved has made their mark and we’re very proud of not only the final film, but also the way we have all worked together to make it happen.”

Watch the commercial here. Visit Travelport’s website to learn more about the company.

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14 Comments on "Travelport launches a new ‘We’re There’ commercial to showcase its Travel Commerce Platform (Sponsored Post)"

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Nick Barnard
Member

Well that commercial seems to like its cheeky slant rhymes a bit too much..

crcole
Member

Not at all pleased to get this. The world and web is overwhelmed with spam, and this spam is unwanted. I read you for content, not commercials.

Sean S.
Guest

I don’t understand this response everytime there is a sponsered post. This blog exists as a marketing venture for Crankyflier’s concierge services. By definition it is entirely a commercial. Brett has to make a living, and his living is both his business and this blog. As long as it is marked as such, and it always is, I don’t see the problem.

crcole
Member

Yes I understand that. However the Concierge service is the business as you point out. I subscribed and provided my email to receive a news letter and blog. This is a commercial advertisement sent to my address which = spam.

On his web site fine, but not in my inbox

Maarten
Guest
So I watched the whole video because as a business owner I support other business owners as much as I can. And I enjoyed the many places featured in the video (a game of “have I been there?”). But I am totally in the dark as to what TravelPort is. Is it a booking website like Kayak? A travel agency? A concierge service for travelers? A service provider like Swissport? I have no idea. I have not yet visited their website, which may explain it all very clearly. And if the intent of the video is “discovery” then it works… Read more »
Derek Pugh
Member

Gotta agree with Maarten here. I honestly have no idea what they are selling and am confused as to their target audience, even after visiting their website.

gbarrett
Member

I concur with the last comments. It must be some secret club (like Continental did have a “presidents club” that was not widely published) because nothing describes what it is…the video is nice…but what do they do. It is hard to believe that any advertising agency could make this video and leave out the purpose of TravelPort.

The Internet
Guest

I would like to introduce everyone in the comments above to the internet. It’s easy to answer life’s questions with it.

https://en.wikipedia.org/wiki/Travelport

Derek Pugh
Member

Thanks for the sarcastic response… The premise of the comments above is that this marketing campaign doesn’t effectively market Travelport… If the campaign is to drive people to wikipedia to find out what Travelport actually does, is that an effective campaign?

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