Air Canada is getting closer and closer to the launch of its new low-cost, leisure airline, rouge. Last week, the airline announced “Air Canada rouge is taking a differentiated approach to leisure travel by focusing on customer service excellence through customized training and stylishly relaxed onboard apparel, both of which will contribute to a fresh, comfortable and vacation like environment for travellers.”
Uh yeah. Is this really what you want to focus on? Anyone here think rouge is destined for success? Failure?