It’s been awhile since we talked about Vision Airlines here, but there has been plenty going on with the carrier as it desperately searches for a strategy that works. For the most part, it’s been bad news as effort after effort has failed. But now, it’s time to try something new for the airline. Anyone for Myrtle Beach?

Vision’s first plan was flying between Atlanta and Louisville. That didn’t work.

After that was announced, Vision’s big plan was for a hub in Destin, Florida. The airline threw a ton of flights at Destin, hoping that something would stick. None of them did as point-to-point markets so Vision tried allowing people to connect. That didn’t work either. There is nothing on the schedule for this summer to Destin at all. I wonder if the airport is still owed a bunch of money?

Vision also had a brief jaunt into Grand Bahama Island with sponsored flights but those don’t seem to have lasted long. Maybe they’ll come back next winter? (Update: No, they won’t. Thanks to Dan Webb for the link showing that Bahamasair got the contract.)

So, now what? Ever since Direct Air failed in March, there has been “opportunity” in former Direct Air markets. I put that in quotes, because with fuel prices as high as they are, I’m not sure how much opportunity is actually there. But hey, Vision is going to give it the old college try.

The plan, according to the latest posted schedule on the website, is to fly from Myrtle Beach to Cincinnati, Clarksburg (WV), Cleveland, Columbus/Rickenbacker (OH), Indianapolis, Louisville, Nashville, Springfield (IL), and Toledo (OH) from May 31 through October 31. Each market will see two flights per week at various times throughout the day.

So is this one going to work? To the surprise of nobody, I’m skeptical. Direct Air had survived for years flying routes like these, but even it couldn’t keep chugging along. Fuel prices keep going higher, and these are definitely not high fare business travel routes. This is all leisure, and it’s not expensive leisure either. But there is definitely outside money going into this, so Vision might find a way to make it profitable. If so, then someone else will just fund the loss.

While I don’t know if Myrtle Beach is subsidizing this service, it wouldn’t surprise me. The airport director did note in the press release that he was excited to “partner” with Vision. We also do know that subsidies are on the table from other cities. Springfield, for example, will subsidize the flights if they don’t reach a certain passenger number threshold.

Possibly the most telling of all here is the stunning announcement from Rockford that it wouldn’t offer subsidies to Vision so it won’t be getting a Myrtle Beach flight. That is a big deal, since Rockford will subsidize anyone on earth. I mean, this is the airport that’s willing to subsidize flights from Rockford to London and Honolulu, yet it thinks that Myrtle Beach is not “a good destination for us at this time.” Seriously?!

Vision is certainly trying to be opportunistic here by going in and out of markets when it thinks it can make a buck, but it definitely concerns me to see an airline making so many drastic changes in its route system relatively frequently. Travelers start to get wary when there’s no consistency and that can be bad for business. Maybe this one will stick, however, and Vision will have finally found the niche it has been so desperately searching for. The again, maybe not.

[Original photo via Flickr user Camera Eye Photography/CC 2.0]

Airline Partnerships Are Confusing—Here’s What You Need to Know – Conde Nast Daily Traveler
A quick rundown of the difference between interline, codeshare, and frequent flier partnership.

In the Trenches: Do It Ourselves or Partner with Someone Else? – Intuit Small Business Blog
I’m debating how to deal with frequent flier redemptions.

Lufthansa has said it will pull First Class off all A340s and a handful of 747s. This isn’t the first time an airline has ditched First Class. It’s happened over and over again. But when does it stop? Will first Class disappear completely? Should it?

The big day finally arrived. We took the little guy on his first airplane trip, and all went well, fortunately. Our chariot of choice was Delta, and for the most part, they did a very good job with a couple glaring exceptions (read on . . .). We paid $461.20 per person roundtrip to vacation with the inlaws, and that was a slight premium over what we could have paid. Paying this amount allowed us to upgrade to First Class for 12,500 miles each way, so we did it. We’re glad we did.

We had prepared well for the big day with a very different packing regimen. For the first time in years, we checked a bag (two on the return). That meant we brought only his necessities along with a computer or two in our carry-ons. Oh, and we brought the car seat and stroller to be checked at the gate. It worked out well.

To make things easier, I decided to try a service recommended to me by my friend Johnny Jet. We drove to LAX Parking Curb Express, and for $14.95 a day, they drove us from their facility to the terminal and dropped us off. It was well worth the price.

We went to the Sky Priority check in area since we were traveling in First Class and a friendly agent got our bags tagged and we were on our way. Security took forever with a baby. We had to pull him out of the stroller and my wife walked through the metal detector with him. The car seat went through the x-ray machine, but the stroller had to be hand-inspected. Then they tested the breast milk. It was pretty cumbersome, but we left plenty of time for that reason. (The TSA agents were far from friendly that day, so I’m glad we weren’t in a hurry.) Then we were off to the gate.

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April 21, 2012
Delta 2054 Lv Los Angeles 730a Arr Atlanta 240p
Los Angeles (LAX): Gate 51B, Runway 25R, Depart 2m Early
Atlanta (ATL): Gate A19, Runway 9C, Arrive 3m Late
N143DA, Boeing 767-332, Standard Delta colors, 100% Full
Seat 2B
Flight Time 3h52m

We pre-boarded and my wife got settled while I dismantled the stroller and car seat to check at the gate. Once onboard, the flight attendants were fantastic. We were on a 767, so the First Class cabin was good-sized, but every flight attendant came over to say hello and offered to help if we needed it. Welcome drinks were offered as another flight attendant announced to the coach passengers that “now is the time during boarding that we like to call creative stuffing” – she encouraged people to find ways to get their bags in.

The little guy was dressed for the occasion, though he had the wrong airline in mind. (Thanks for a US Airways friend for that baby gift.) My wife tried to feed him as we climbed through the shallow marine layer, but he was out like a light before we left the gate. He apparently inherited that from her. He slept the first couple hours while we ate (I had the cereal while my wife had the omelette, which she really liked). We logged on to Gogo wifi and had a movie going in the seatback TV as well. Totally connected.

He woke up a couple hours in and we prepared for the worst. Fortunately, he was in a great mood. We went to change him in the empty area near door L1 (the flight attendants said that was our best bet since that plane had no changing table) and we ended up staying in the galley for about 10 minutes with the flight attendants because they were having fun with him. They even gave him his first wings. (Wing pins are back!) I asked the flight attendant if she could ask the captain for the aircraft registration since I couldn’t see it at LAX, and the first officer actually came out to give it to me. He asked what I did and we started talking a little. He’s one of those guys who thinks that he should have the same contract he had in 2000, but I wasn’t about to argue with him when he had an airplane to fly.

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April 21, 2012
Delta Connection 5106 Lv Atlanta 410p Arr Wilmington 533p (operated by ExpressJet)
Atlanta (ATL): Gate C55, Runway 9C, Depart 18m Late
Wilmington (ILM): Gate 5, Runway 17, Arrive 5m Late
N907EV, Bombardier CRJ-200, Standard Delta colors, ~90% Full
Seat 3C
Flight Time 49m

Our connection was looking a little tight until they switched the runways around and we unexpectedly landed early. We found an elevator to get us down to the train and made our way to the C gates. Our plane was all the way at the end, but that gave us a chance to stretch our legs (and change him in a restroom along the way). Our corner of the ATL wasn’t having much luck. First a Knoxville-bound flight went mechanical, then another flight was weight-restricted, and finally ours broke too. We were told that a tire needed to be changed, but upon further inspection, they changed their minds. Seriously. I asked after the flight and the first officer told me that they found out the foreign object wasn’t as deep as he first thought.

We boarded to find a CRJ in terrible condition. The bulkhead was threadbare. There were multiple holes in each seatback pocket. The lighting was dirty with stains. The safety placards were all worn down. Delta should have been embarrassed to have ExpressJet flying this airplane under the Delta name. It looks even worse in this photo because of the flash, but it was bad in any kind of lighting. (I tweeted it and Delta responded quickly. They informed maintenance that the airplane needed to be looked at.)

Fortunately, the airplane itself worked just fine. The little guy wasn’t nearly as thrilled with his coach ride on a CRJ. But he did hold his own for most of the flight. The flight attendant was great, introducing herself personally after we boarded in case we needed anything. She did a nice job with service on the sub-1 hour flight. We stayed just north of an imposing storm most of the way and somehow landed without even touching a cloud.

On the ground, it took them some time to get the door opened for us to walk out on the ramp, and the airplane was hot. The little guy had enough and started wailing. At least he made it that far. Everyone on the airplane was very friendly about it and tried to see if they could calm him from their seats. Soon enough, we were off the airplane and in the very tiny Wilmington terminal.

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Our return started very early – at 1215a Pacific Time when we woke up to make the trek to the airport. It was supposed to be a beautiful sunny day, but apparently a surprise storm showed up and it was overcast with rain in the area. We were dropped in front of the sleepy, North Carolina-inspired terminal and went to check in. There was an earlier connecting flight in Atlanta and we hoped we could do same day confirmed for $50 to get on it. We went into the Sky Priority line and a woman at the counter shouted a question whether we had checked in at the kiosk. We told her no, because we wanted to see if we could make this change. She told us that we had to get in the other line to do that. I asked what the point of Sky Priority was, and she said something about how they don’t really do that. They just worked one line. Right.

Clearly this woman had no idea what to do because the other guy behind the counter told her to do it. She said she didn’t know how. He told her to call someone. She didn’t, and he finally dismissed her and said he’d just deal with it. So we had to wait for him to finish helping someone. Finally, he told us that it’s impossible to do same day confirmed unless we’re changing the first flight. I found out when I was in Atlanta that wasn’t true, but it meant we wasted about 20 minutes that we didn’t need to waste.

We went through security and it was an odd experience. They pulled me aside for a random check, which meant swabbing my shoes and that was it. No pat down, no bag search, nothing else. Then they made my wife hold the little guy for awhile because they wanted to swab the stroller but they didn’t have anyone to help right then. That was a lot of fun.

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April 25, 2012
Delta Connection 5305 Lv Wilmington 6a Arr Atlanta 727a (operated by ExpressJet)
Wilmington (ILM): Gate 5, Runway 24, Depart 3m Early
Atlanta (ATL): Gate D44, Runway 27C, Arrive 8m Early
N681BR, Bombardier CRJ-200, Standard Delta colors, ~90% Full
Seat 3D
Flight Time 1h8m

Having left plenty of time we made it into the gate area before boarding began and we were ready to go when it was time to pre-board. This ex-Atlantic Coast/Independence Air aircraft was built around the same time as the aircraft that brought us to Wilmington, but its interior was in MUCH better shape. We took our same seats as on the way out and soon we were on our way to Atlanta.

We were in the clouds and it was pretty bumpy for the first 20 minutes or so. Turbulence on those CRJs always feels worse, I guess. We finally got out of it and landed in a nice, clear Atlanta day. Since we had checked bags, there was no way to change to an earlier connection even if we could have, so we had a couple hours to kill. We wandered around, my wife got coffee, and I stared at airplanes.

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April 25, 2012
Delta 1655 Lv Atlanta 940a Arr Los Angeles 1151a
Atlanta (ATL): Gate A18, Runway 26L, Depart 2m Early
Los Angeles (LAX): Gate 58A, Runway 25L, Arrive 15m Late
N126DL, Boeing 767-332, Standard Delta colors, ~90% Full
Seat 2A
Flight Time 4h16m

We pre-boarded once again, and I was definitely used to the stroller/car seat routine. The first officer was coming up from his walkaround and he stopped to say hi to the little guy. I asked how the ride was looking, and he said it was bumpy on the way in from Jacksonville and “it’s always bumpy over the Rockies.” Ok. (We never even got near the Rockies, passing over El Paso.) This wasn’t the last oddity to come from the cockpit.

On the airplane, the flight attendants were once again very friendly and eager to visit with the baby. He, however, was exhausted and after fussing a little at the gate, conked out for a couple hours. Despite their best efforts, the flight attendants couldn’t get the inflight entertainment system working, so it was all up to Gogo to carry the load (and it carried it well).

We took off to the west and that’s when the seatbelt follies began. First, the captain came on and told us that it was going to be bumpy so he was going to turn the sign on. But he had never turned it off, so he actually flipped it off when he meant to turn it on. I mentioned it to the flight attendant but the captain didn’t fix it. Later, he did the reverse, eventually correcting it when the flight attendant told him that time. There could have been a serious liability issue if we hit severe turbulence and the sign was mistakenly off.

But we didn’t hit anything severe, though there was light chop much of the way. I held the little guy for a lot of the flight, and I didn’t end up eating. My wife had a different kind of omelette than on the way out that she really liked. The little guy decided to wake up and scream briefly, and we got nervous that we were bugging those around us. We went up front and changed him, and soon he was back asleep again. Whew.

We sat in the clouds of a late season storm for much of the last hour or so, but we landed very early. Ah, the curse of landing early. We slowly taxied out to the very end of a taxiway and sat there. The captain came on to tell us that an airplane was in our gate and it would be about 10 minutes. About 15 minutes later, he came on and said that the airplane was just doing some last minute catering and then we’d be there in 5 minutes. We started moving, but we stopped again. Meanwhile, we had a diaper breach and had to change him. But we couldn’t get upon an active taxiway, so we had to do in the seat.

Finally, more than 45 minutes after we landed, we were at the gate. The captain’s inaccurate and sporadic updates were frustrating.

Once we pulled in, our stroller car seat came back up, but the stroller was damaged. A mud flap was gone and the foam handle was broken. We were told to file a report, so we did. When we finished up, I had called LAX Parking Curb Express to come pick us up. They showed up quickly, we checked out the car, and we were on our way. They send another car to pick up the driver so we didn’t have to take him back.

Overall, it was a very successful first trip with the baby. The flight attendants absolutely stood out on all these flights for doing some great work.

During the Phoenix Aviation Symposium last month, I sent out a tweet quoting US Airways CEO Doug Parker as saying that he didn’t see any domestic air service growth potential beyond growth tied to the Gross Domestic Product (GDP) of the country. In other words, we have all the service we need domestically now and the only growth will come from further economic growth. That set off a good back and forth between me and Greg Principato, the President of Airports Council International – North American (ACI-NA). I thought it would be worth revisiting the discussion here.

ACI-NA is the big trade group representing airports, so you can imagine that our discussion quickly turned toward airports in relation to growth. Did Doug’s statement mean that there wasn’t a reason for airports to build and grow? Greg sees Doug’s underlying point as being that there’s “no need for new investment.” But when it comes to airports, Greg certainly thinks there is a need. So, is there?

Readers of this blog may think that I’m against any airport investment, but if you think that, you’re misreading me. I’m against stupid investment, and there is a lot of that around the country. I’m all for smart investment when it makes sense. My favorite example is, of course, JetBlue’s Terminal 5 at JFK. JetBlue needed a new operating space and they built one that’s excellent and not overly-expensive. I’m also a fan of San Francisco’s redo of Terminal 2 for Virgin America and American. I’m even a fan of the recent refurb of LAX’s Terminal 6.

But there are far more examples around of wasted expense. Think about Sacramento’s new monster, the new terminal building in Indianapolis, or the new Bradley Terminal expansion at LAX. Don’t even get me started on Miami.

Those are projects that cost a lot and inevitably hurt the air service in the community. Now, Greg was quick to remind me that “‘cost-effective’ and ‘cheap’ are not synonyms.” That is very true. But these projects were simply overbuilt. Does LAX need a soaring roof to look like the waves and the mountains? Does Sacramento need a train to get people to the new concourse? No. In both those situations, there was a need for something new. LAX has a Bradley Terminal with small holdrooms and almost no concessions behind security. It’s a mess. And Sacramento had an old terminal that was falling apart. But these facilities could have been built for function instead of form, and the benefits to the public would have been greater.

The way airports are funded in the US means that airports need to be smart about this. They can’t just go and build a massive, gleaming new operation like in Beijing because travelers will have to pay for it. In the US, they either pay directly via the Passenger Facility Charge (which tops out at $4.50 after Congress refused to allow an increase to $7.50) or they pay indirectly via higher fares because it costs the airlines more to operate.

So if an airport builds too much at too high of a cost, then it stands to lose service. Greg points out that it should be the community’s decision, and he’s right. As he says, “There is that risk that communities must, and are willing to, accept. Should not be up to feds or airlines.” But the problem is that the community doesn’t have much of a say.

If someone says to you, “hey, you want a fancy new airport?,” you’re going to say yes. But what if they say you can only have it if it means fewer flights? Then it’s a different story. But it really doesn’t matter what you say because the airports aren’t often run by elected officials. You can’t vote out an airport executive if she does something against your interests. You don’t get to vote on how airports spend their money. So the community doesn’t really get to decide.

Instead, airports that build smart and keep costs low benefit from greater levels of service. Those airports that build too much and get too expensive risk losing out. Think about LAX. Will it lose a lot of Asia flights if costs go up by $10 a person? Maybe not. But the airport is set on spreading those costs around to all airlines. So will Southwest be hurt on its flights to Phoenix if costs go up by $10 a head? You bet. Those flights may not be as glamorous, but they’re very important to a lot of people, and they will see cutbacks.

So, airports should be able to spend money as they see fit, but when they mess up, they risk losing service and doing a great deal of damage to the community. Responsible spending by an airport is great, there just needs to be more of that.