More airlines ditch first-class seats as fliers get stingy – USA Today
USA Today did a story on the disappearance of First Class, and I weighed in on my take.
Frontier Airs its Issues on Prime-Time TV. Smart Idea. – BNET Headwinds
Undercover Boss has always been a guilty pleasure kind of show, but I thought Frontier did a good job of taking advantage of the opportunity this week.
The Return of Premium Air Travel May be Overstated – BNET Headwinds
IATA’s premium traffic monitor is out and the news is, well, ok. Premium traffic hasn’t fallen but the climb isn’t coming back.
JetBlue Tries to Build Buzz With a New Brand Campaign – BNET Headwinds
JetBlue has a new ad campaign out and it’s about time the brand gets a little refresh. Good stuff.
Delta Earnings: Great Numbers — Now You Have To Be Realistic with Employees – BNET Headwinds
Delta kicked off earnings season with great numbers (as did everyone), but all this talk of consistent profitability rings hollow.
American Pursues Low-Cost Carrier Partnership with WestJet – BNET Headwinds
American has decided to link up with all kinds of low cost carriers, the latest is WestJet.