It had been hinted about around the local media here in New Zealand for the last few days, but now its official. If you fly in coach on Air New Zealand, you’ll be able to lie down, well, some of you will. I was at the big reveal of the new interior yesterday, and I liked what I saw.

All three cabins are getting a makeover, though the business cabin is a much more minor change than the rest. The process has taken them more than 3 years, and they hired famed design firm IDEO to work with them along with several local structural design firms. (Read more about the process on BNET.) The result is what CEO Rob Fyfe required – a new, superior product that takes up no more space than the old product and costs the traveler the same amount for a seat. They’ve done just that in coach.

The best way to have a look is to watch this 8 minute video. Ed Sims, Group General Manager of the International Airline for Air New Zealand, walked me through each cabin talking about what’s changing. Take a look and then let’s talk below.

They’ve been saying this product is revolutionary; is it? To some extent, yes. Clearly the business class isn’t revolutionary, but the other two cabins are quite innovative to say the least. I guess the best way to answer this is . . . are there any other economy cabins in the world that allow you to lie down? Unless you’re on an empty flight, the answer is no. Here’s what they’re doing.

Economy Class
When the new economy class rolls out on the 777, you might be dismayed to see that it’s going to be in a 3-4-3 configuration. That’s one more across than in the standard configuration, but many airlines have gone toward that model. The width will now be around 17.2 inches, about what you’ll find on a standard 737, but less than that you’ll get on say, United’s 777s.

Of course, while United may give you more width, Air NZ gives you a couple inches more legroom. The 777-300 will have mostly 33 inch pitch throughout, and I found it to be quite comfortable, even if it is 1 inch less than what you get on the 747s today.

There will be 246 coach seats on the plane, and they’ll all have individual power outlets, USB ports to watch your own content on their entertainment system, a screen that is 2 inches larger than the current large screen, and foot nets to rest your feet. Personally, I don’t like foot nets, but it’s better than nothing, I suppose.

While many airlines have gone toward the winged headrests in coach, Air NZ is taking it one step further. They’re now attaching pillows to the winged headrest to make for a really comfortable place to put your head.

Of those seats, 66 on the sides of the first 11 rows of coach will be part of the new SkyCouch offering. If you’re an individual, the only difference is that instead of a foot net, there are full leg rests. If you want to sit in these seats, you’ll be able to pay about US$150 more, but that’s not the real value.

The value comes when you use the three seats together to turn into a bed. The seats will already be designed to be flush with each other so you can lie down. The armrests will also go all the way up. Meanwhile, the legrests will all come up to fill in the area where your legs usually go to create a big bed. Two short people can cuddle up while taller people would need to prop their heads up against the wall to avoid getting run over by carts.

Since Air NZ serves a high percentage of leisure traffic, these seats are meant for couples and families. If a couple books the two seats, they’ll be able to buy the third for half the price to make a more affordable option for lying down than you’ll find in premium cabins. If you have a family of three, you can pay $150 more for everyone to share the area together. If your kid can lie down, your flight will be much better.

Premium Economy
This is a very compelling option. While the current premium economy isn’t much of an upgrade, these are real premium seats that should be considered more like “business lite.” The configuration is 2-2-2, but the center is different from the sides. The center seats, which they’re calling inner space, face in toward each other, and the large armrests go up. When they do, you can change your position to face each other and even have a meal. The tray table comes down at an angle so you can put your food on the armrest and a laptop on your table. Room for everything.

There are no legrests in this cabin but rather Otto the bean bag. Seriously. Otto can be moved around to be used as a legrest no matter which way you’re sitting. The point of these seats is to allow you to move around and fidget as much as you’d like and have plenty of comfortable positions available. Very well done.

The outside seats both angle toward the window, so they’re meant more for the individual traveler. You can still talk to each other if you’re a couple, but these really also give you privacy if you’re not. This cabin really seems to be all about flexibility and choice.

Business
Other than the shiny new white leather (which they really think won’t get scuffed up, uh huh), not a ton is changing here. The seat is the same, though the screen will also grow a couple inches. The big change is the mattress. Right now, some passengers complain that the mattress is too hard, so they’re adding an inch or so of new padding to soften it up. They’re also including a mattress pad that adds additional padding and a new duvet. I tried it; it’s quite nice.

Other than that, there will be changes to the meal service. They’re actually installing ovens on the plane to cook the food instead of simply reheat it. They’re looking toward a menu of comfort food since that’s what people seem to really like. In the premium cabins, this will be more of a “bistro” style of offering, but it goes back to coach as well. They showed off a mammoth burger for coach that looked delicious. Oh, and like Virgin America, you’ll be able to order food and drink when you’d like from your seatback entertainment system.

Overall, I think they’ve done a really nice job here. If you’re a family or a couple, this is really the first affordable flat bed option that I’ve seen in the skies. Or if you just want to fidget, the premium economy was really impressive.

These seats will first roll out on NZ 5/6 between LA and Auckland beginning before the end of the year. In April, it will shift to NZ 1/2 and go Auckland – LA – London. Eventually, it will be on every long haul flight. The 747s will be retired and the 777-200s will be refitted with this interior.

[See all my photos of the new Air New Zealand cabin here]

Good morning from beautiful Auckland, New Zealand. Don’t ask me what day it is, because I have no idea. This whole international dateline thing still messes me up. Over the weekend, Air New Zealand flew me down here for a big media event today launching their new cabin interior. Though I will have full details tomorrow, early reports are suggesting there will be the ability lie down in coach. Yes, you’ll want to read tomorrow’s post.

But today, let’s talk about the existing product and the flight down from LA. It was absolutely stellar. Comparing Air NZ to my Air France flight to Tahiti last year is like comparing Singapore Airlines to Alitalia. There isn’t a comparison.

Air New Zealand provided the ticket down to Auckland and yes, they flew me in business class. Despite some people telling me I’m insane, I’m actually trying to get downgraded to premium economy for the flight home so I can give you a report on that, but the flight is full and they say it may not be possible. I’ll keep you posted.

Back to this flight. I got to the airport at 530p, two hours before departure. I figured I didn’t need to be there that early, but there were a few of us on this trip together so I thought it would be nice to meet them in the airport for a little bit. I was also a little concerned since you aren’t allowed to check-in online. (I’m told they’re considering that for the future.)

I walked up to the premium check-in area and they instantly gave me my boarding pass and asked if I was happy with a window on the upper deck. No problems there, of course, since I had snagged my seat a few days earlier online. Then, the agent came around from behind the counter and escorted me to the lounge.

Wait, that didn’t sound right. I double-checked to see if this was something they did for all their premium customers and he said no. He was just given instructions to escort our group. Ah, I see. Not a fan of that. That’s not exactly helpful for me to give an opinion on what other customers will see now is it? If you were traveling outside our group, you had to face a roughly 30 minute line which I skipped. Once Northwest left Terminal 2 at LAX, they took away the premium security line, so the experience has gotten a bit worse in that regard.

After cutting in line at security (grr), I went up to the lounge. I had only been in the tired, worn old Northwest lounge in Terminal 2 at LAX, so seeing the much larger, nicer Air New Zealand lounge was a good surprise.

There was not only a large area with cold cuts and other snacks, but it looked newly redone with plenty of room and even some showers. I later found out that while we had to use the old Northwest lounge when we flew Air France business class to Tahiti last year, Air France First Class passengers get to come here.

Once again, the special treatment continued, much to my dismay, with a corner of the lounge blocked off for our group to get together. I met the other writers would be joining me down to NZ along with Kathryn Gregory, Air NZ’s Marketing head in the US and Roger Poulton, a 40 year Air NZ employee who is now Vice President of the Americas. He came to see us off while Kathryn was flying with us.

In the lounge, we got to know each other and I wandered around to take it all in. Then, the inflight concierge Aaron Nelson came through. I’ve written about Air New Zealand’s concierge program before and how I think it’s a great idea. Now, I had the chance to dig in and try it out.

Aaron had actually been working as an account exec with the airline before he decided to apply to become a concierge. Right now, concierges are based in Auckland and London and only operate on the North American routes. They arrive about 1.5 to 2 hours before the flight and immediately start looking for any problems to solve. I asked Aaron how they measure the success of the program and he said it’s all about complaint reduction. Air NZ has a zero complaint policy, and routes with concierges have seen complaints down by more than 20% while other routes haven’t seen that drop.

So he wanders the gate area looking for anyone who needs help. He introduces himself to everyone and offers his assistance throughout the flight. He’s not a flight attendant, so he doesn’t have the same rest rules. He is responsible for helping anyone who asks throughout the entire flight. When he wasn’t helping, I saw him constantly roaming the aisles to reach out to people.

After monopolizing his time, I told him I would come and bother him on the airplane again so he could do his duties before we boarded. They started boarding the flight but we waited until the end to get on. We left the lounge and got on the plane about 10 minutes before departure.

---

January 23, 2010
Air New Zealand #5 Lv Los Angeles (LAX) 730p Arr Auckland (AKL) 525a (on 25JAN)
LAX: Gate 22, Runway 25R, Dept On Time
AKL: Gate 10, Runway 23L, Arr ~15m Early
Aircraft: ZK-NBU, Boeing 747-419, Named Rotorua, Full
Seat: 20K
Flight Time: 12h10m

Immediately after boarding, I headed upstairs to my seat. I was instantly greeted by name by Marian our flight attendant (as were all the other business class passengers, I checked) and was asked if I’d like a tour of the seat so that I could know where everything was. Having flown in this seat once a couple years ago, I didn’t feel the need for the tour, but I let them do it anyway.

Soon enough, Aaron the concierge had come up as well to check on our cabin and see if we needed anything. Soon, we were buckled up and ready to push back one minute early. Unfortunately, they routed us around to the south runways so we had to taxi for quite awhile. The good news is that Air NZ lets you use your inflight entertainment the second you board, so I just fired up a movie.

We launched peacefully into the beautifully clear night, the first one we’d had in LA in a week, and pointed the nose south toward NZ. It was a straight shot over nothing for about 12 hours.

I had been offered a pre-departure drink and my order had been taken for a drink right after takeoff as well. Determined to get a good sleep, I stuck with water. Soon enough, they started coming around with dinner service. I was actually drifting in and out of sleep, so I woke up to find my tray out with a tablecloth on and a glass of water waiting. I’m not sure how they did all that without waking me up, but they did.

I just wasn’t hungry and instead was more concerned about trying to get sleep, something that is nearly impossible for me on an airplane. The flight attendant offered me a light dinner or simply just an appetizer and dessert after I turned down the full meal, but I told her that I thought I would pass. She had that look of a concerned mother but she obliged.

I decided that I would watch a couple movies and then go for about 8 hours of sleep, if I could. A 12 hour flight is just about right for that. So, toward the end of my second movie, the lights were dimming and others had gone to bed. Marian and Aaron both came back asking me if I would like to have my bed made up. See, this is the same seat Virgin uses where they flip the seat over so you have a flat bed on the back.

I told them I would do it once the movie finished. As soon as it finished, I had another flight attendant come up and ask if I needed my bed made. I went back to the lav, got ready for bed, came back out, and sure enough I had my bed made waiting for me.

Aaron the concierge came by once again to ask if there was anything else I needed, and we got into a brief discussion about how I could spend my single free day in Auckland. I purposefully didn’t do any research because I wanted to see what the concierge could do. He asked me what type of things I liked, and after a few minutes, he promised he would have a great itinerary ready for me when I woke up.

With that, I laid down and popped an Ambien. I now love Ambien. I went to bed around 8p Auckland time. Though I woke up briefly a couple times (the last row of biz upstairs is right next to a little self-serve bar, so it’s a little annoying), I didn’t wake up for good until about 315a when they started waking the cabin up for breakfast. Unreal. I simply can’t sleep on airplanes like that, and I was thrilled.

Marian came through gently offering to turn beds back into seats for those who were ready. I took her up on it, feeling fantastic after getting so much sleep. And now I was hungry.

Marian brought a cart through with a variety of morning drinks. I opted for a delicious strawberry smoothie. Then she came by with fresh fruit and cereal to start.

Aaron dropped by while I was eating to give me my personalized packet with suggestions of how to spend my time in Auckland. I asked him if he did this often, and he said on this flight he had put together about 10 itineraries. It’s usually between 10 and 15.

While some of the materials were pre-made, some he actually typed up in his workstation and printed out for me. He also included a card with his email address and a general Air NZ concierge email address if I needed any further help. Apparently, if someone is having flight problems or other issues, he can radio ahead to take care of them. If they ever get inflight internet onboard, I can only imagine what he’ll be able to do.

Before he left, I asked if he could find the aircraft registration for me. Within a couple minutes, he was back with it. (This was one of Air NZ’s vintage 747s – nearly 20 years old.) Then it was time for more breakfast – this time I took a croissant but passed on the vegemite. Ugh, nasty stuff.

Then Marian came through offering bubble and squeak (pass) or a bacon sandwich. Clearly I opted for the latter. I was expecting a bacon sandwich to be more like what you get in Europe – more of a ham/pork sandwich, but no. This was the bacon we know and love in the US, and it hit the spot.

Soon enough, we were descending into Auckland. It was nice to finally see land after a dozen hours over water. We landed and I paid particularly close attention to the people sitting around me to hear if they said anything about the flight. I heard things like “incredible service” and “just a fantastic seat.” There were a lot of happy passengers, and I was one of them.

We headed off to the hotel to relax and more importantly, shower. I’ll have reports tomorrow from today’s interior reveal.

American Airlines, oneworld Increased Offer to Japan Air Lines May Not Be Enough – BNET
American is desperately trying to keep JAL in oneworld, but it’s not looking good.

oneworld Alliance Will be Much Weaker if Japan Air Lines Leaves – BNET
If JAL leaves oneworld, what does it mean for the alliance? It’s not pretty.

do your visa research – antibride
If you’re traveling to exotic lands, make sure you find out the passport and visa rules before you go, otherwise it’ll be ugly.

Delta, American Airlines Court JAL for Routes to Asia – NPR Morning Edition
I chat with NPR’s Adam Hochberg about JAL’s bankruptcy filing and what it means for Delta and American.

The Business Case Behind Boston Logan Airport Making Wireless Internet Free – BNET
Boston Logan has made wifi free. Why would they do that? I thank Google.

Codesharing Explained – Fly HIA Blog
I dug into the world of codesharing for a guest post on the Harrisburg Intl Airport blog.

Charleston Yeager Airport Expertly Uses Social Media During Recent Aircraft Incident – BNET
An airplane aborted takeoff and ran off the end of the runway at Yeager. The media could have blown this out of proportion, but Yeager didn’t let them with their expert use of social media.

More Passengers in Fewer Seats Means Profit for Southwest Airlines – BNET
Southwest announced a profitable fourth quarter this week, even without special items. They appear to be back on track when it comes to revenue.

How many of you know what EMAS is? I can guarantee that the 34 people on a US Airways Express jet in Charleston West Virginia now are intimately familiar with it. It prevented them from plunging off a mountain. This mountain. Seriously.

EMAS stands for Engineered Material Arresting System – a name only the government could love. Think of it like a runaway truck ramp. You know what I’m talking about. When you’re coming down a mountain and you see those gravel strips on the side where trucks can go if their brakes fail? (For those of you in the Midwest, a mountain is something you’ve probably seen on TV.) But EMAS stops airplanes, not trucks, so it requires some more strength.

You will find an EMAS in 28 airports today; the first was installed at JFK in 1996. How do they pick the airports? Airports in the US are required to have overruns called runway safety areas (RSA) that are 1,000 feet long and 500 feet wide, at least. (Many advocate for more.) There’s only one problem. Many airports were built before these rules went into place, so they don’t have the room. Those airports have been getting EMAS.

Remember the Southwest flight the went off the runway and parked at a gas station in Burbank in 2000? By 2002, Burbank had an EMAS. And that brings us to our buddies at Charleston, West Virginia, better known by many as Charlie West. Charlie West sits on a mountain (as you saw above), and in 2007, the feds decided it might be a good idea to keep planes from sliding off the end. Good thing they did.

Earlier this week, a US Airways Express 50 seat regional jet operated by wholly-owned PSA Airlines rejected its takeoff. It couldn’t stop quickly enough and it ended up off the runway. Thanks to EMAS, the plane didn’t plunge off the end of the runway. Brian Belcher and the rest of the team at Charlie West have been doing an excellent job of keeping people up to date via Twitter and Facebook. (I wrote about Charleston’s expert use of social media on BNET.) They posted this picture:

Holy crap. Now, the plane has been moved, the airport is back to normal operations, and all they need to do now is fix the EMAS so it can do its job once again. Talk about a great invention.

As I mentioned yesterday, Southwest has been circulating a survey to a bunch of fliers to try to explore all sorts of ways to make changes to their offerings. This explores change fees, bag fees, standby, Rapid Rewards changes and more. Yesterday we talked about Rapid Rewards and same day changes, but today I want to look at the bigger picture.

Before we get started, I’d like to remind everyone once again that this is just a survey. It doesn’t mean that these things are imminent, nor does it mean that it’s even being considered the way it has been presented. Surveys are always constructed to try to figure out what matters most to people, so I imagine that the results here would give Southwest an idea about what it can and cannot charge for in the future. I would be surprised to see something like this happen exactly as they’re showing it.

The survey itself threw out a bunch of different fare scenarios for hypothetical trips. There’s no need to post them all, so I’ll just show one and then we can take about it below. (Click to blow it up so you can read it.)

As you can see, there’s a lot to talk about. The idea here seems to be along the lines of Air Canada – fare families where people can pick and choose the fares they like to get the benefits they want. Let’s talk about a few of these.

• Check-in Time – I doubt we’ll see them reduce the check-in time for cheap fares, as they show here. Southwest is more of an airline to add benefits to higher fares than to take away from lower ones. I do like the idea of not offering EarlyBird to the lowest fares, however.
• Bags – I actually would be fine with offering only 1 bag free to everyone, but I think it does make sense to differentiate what’s allowed depending upon your fare class.
• Fare Reusability – This really isn’t something I even thought about changing. Now you can change your fare to be used for another ticket anytime within a year, but this proposes potentially restricting that further for cheap fares. I don’t like that idea. It’s very customer unfriendly.
• Change Fee – This particular example doesn’t show any change fees, but other scenarios had them ranging from $25 to $100 for the cheap fares. I’m in favor of a small fee, as I’ve noted before.
• Same Day Changes – This is one of the biggest complaints I hear about Southwest. People hate that you can’t standby for an earlier flight without paying the difference in fare. They are clearly exploring alternative options.
• New and Improved Rapid Rewards – Those are their words, not mine. As I mentioned yesterday, I’m not sure how new and improved this will end up being, but I do think that the plan to award different multipliers of miles depending upon which fare you buy makes sense.

What do I think about this whole package? I think Southwest needs to be very careful not to become another legacy carrier. A lot of the policies that they are exploring have the potential for them to align a lot of their policies with the legacy guys, and that would be a mistake. That being said, I think there’s a lot of good in here as well.

Whether they act on any of this remains to be seen, but I imagine that we’ll be seeing some changes along these lines before the year is out.