Comments on: Boarding Pass Ads and Privacy Worries

By: aerial advertising

aerial advertising — Thu, 25 Feb 2010 23:37:03 +0000

as long as they are doing it right. meaning by the law there is no problem with that.

By: aerial advertising Nate

aerial advertising Nate — Mon, 19 Jan 2009 20:01:34 +0000

As a commuter myself, if advertising inside and outside the airplane can keep the airlines from folding and help keep the cost of my tickets down, I am all for it. It will be a sad day if we are reliant on one government run airline because all the private ones have gone under.

By: Upgrades and Downgrades — Tackles, company vacations, and boarding pass ads » Upgrade: Travel Better

Tue, 22 Jul 2008 16:14:39 +0000

[...] image below. Is it annoying? Maybe. But frankly, I can’t get worked up over this. Cranky is upset about the “demographically” targeted ads that appear on the page, but I see [...]

By: Dan Webb

Dan Webb — Fri, 18 Jul 2008 12:23:12 +0000

For what it’s worth, the Advertising Age article on this (http://adage.com/article?article_id=129637) does say passengers will have the choice to print out the boarding pass sans ads.

By: JetSetter

JetSetter — Fri, 18 Jul 2008 11:52:52 +0000

This is not a bad idea to make some additional revenue and to offset the cost of fuel. But will the airlines reinvest this money in improving service, new aircrafts or even provide free meals again. I expect not. Whats next, will we see sponsors logos on flight crew uniforms.

By: Nicholas Barnard

Nicholas Barnard — Fri, 18 Jul 2008 03:43:06 +0000

David touches on a key point.. I don’t see why its worth it for me to check in online versus at a kiosk — its just something more to do before I leave home, and uses my paper instead of the airline’s paper.

Sure I’ll use my paper if it gives me something, but as one of those strange people who still checks luggage, it doesn’t save me much if any time to print my boarding pass up in advance.

By: David SF east bay

David SF east bay — Fri, 18 Jul 2008 02:44:43 +0000

Don’t we have enough ads being pushed in our faces everywhere we go. Now I have to pay for the ink, electric, and extra use of my printer to print something I don’t want to see in the first place. I hope one of the ads is a coupon for a free ink cartridge every once in awhile.

By: Dan Webb

Dan Webb — Thu, 17 Jul 2008 21:48:39 +0000

I think they can target with the ads without too much specific information. For example, elite members of FF programs might get different ads. Those using corporate booking tools might see something else, maybe the advertises will hope those on an expense account will spend some extra cash. If a hotel is booked through the airline, perhaps ads for businesses closer to the hotel will show up.

Finally, the overview PDF says that users can edit their preferences for what the want to see, for what it’s worth.

By: DRG

DRG — Thu, 17 Jul 2008 18:06:33 +0000

Well, it’s also not quite clear where the data will come together. The “point of sale” if you will seems to be the individual air carrier’s Web site. Does the air carrier data go out to Sojourn and then come back to the passenger with the boarding pass, or does the air carrier pull content from Sojourn based on its own data. In the later scenario, Sojourn never really knows the passenger.

By: A

Thu, 17 Jul 2008 17:58:19 +0000

I’m going to laugh when I start seeing boarding passes with ads for local adult entertainment venues.