Comments on: A Southwest Airlines Turnaround Plan?

By: I want to fly to Odessa | If you want to Odessa, we say how to fly there

I want to fly to Odessa | If you want to Odessa, we say how to fly there — Sun, 28 Aug 2011 01:08:48 +0000

[...] A Southwest Airlines Turnaround Plan? – I know, it sounds funny, right? You never think of Southwest needing a turnaround plan, but yesterday that appears to be exactly what they presented to Wall Street. Why? Well, in the past they were able to hide some of their problems … [...]

By: airport limousine service seattle

airport limousine service seattle — Tue, 22 Jul 2008 04:58:29 +0000

Southwest Airlines have the combined market capitalization of all other US-based airlines put together. I think they just need an aggressive marketing plan.

By: Southwest Airlines to Offer In-flight WiFi? - Travel

Southwest Airlines to Offer In-flight WiFi? - Travel — Wed, 29 Aug 2007 15:12:04 +0000

[...] Airlines has seen a decline in numbers this quarter, and they’ve been announcing new features and re-evaluating old ones in an [...]

By: Dan Hill

Dan Hill — Thu, 28 Jun 2007 18:05:06 +0000

It’s interesting if you look at the experience of Virgin Blue in Australia. In many ways they started out following a Southwest model (although they’ve always allocated seats) but over time have had to refine their offering to capture more of the high yield travellers. They now talk about being a “next generation airline” rather than a “low cost airline”. They still have a strong cost control culture but are focussing on delivering maximum value to customers at a given cost. What will be very interesting is when they start trans-pacific operations (2008?) and need to adjust their model to 12 hour plus flights.